Business Studies (Artificial Intelligence for Enterprise) – BBus (Hons)

There’s more to AI than ChatGPT! Discover the fundamentals of AI and examine how it is reshaping business today. This module traces AI’s evolution from machine learning through to generative AI. Students will explore how it powers marketing, finance, healthcare, supply chain, and human resources. You’ll get hands-on with AI tools in practical and interactive lab settings to complement lecture learning.

Learn how to really use Apps. Innovations in technology have transformed how businesses operate. This module will give learners an appreciation of digital multimedia technology and how it can be utilised effectively by organisations.

Develop your own business idea. This module has been designed to provide students with an opportunity to develop the skills required to develop and operate a real-life business. Students will be required to work in groups in order to identify a strong business idea they believe presents an opportunity to be exploited. Students will then develop this idea over the course of the module into a real-life business which they will present at the end of the term.

No prior knowledge of accounting is required. This module provides students with all they need to know about the concepts, principles, and practices of financial accounting.

Create the next big thing. The aim of this module is to introduce learners to the key principles of entrepreneurship and new business start-up in both an Irish and international context.

Getting you started in Digital Marketing. This module introduces you to the digital marketing environment and examines key elements, tactics and strategies in a digital marketing campaign. This is your introduction into the exciting world of digital.

Build skills, enthusiasm, and confidence in yourself. The aim of this module is to develop student learning skills and strategies within a third level education context and to promote active, independent, reflective learners.

Learn how to really use Apps. Innovations in technology have transformed how businesses operate. This module will give learners an appreciation of digital multimedia technology and how it can be utilised effectively by organisations.

Get Brainstorming! This module introduces the student to entrepreneurship as a theory and a practice. As part of their continuous assessment students will create and exploit innovative business ideas and market opportunities and build a mindset focusing on developing novel and unique approaches to creative market.

Develop those web sites. The aim of this module is for learners to understand the process a firm takes in creating a website, from deciding what business model to adopt online, to website project management, including design and development, and finally, online marketing techniques for implementation and go live.

Learn how to match demand and supply. The aims of this module are to provide learners with decision-making skills relevant to marketing and to give an understanding of competitive environments. This module also aims to develop learners’ analytical ability and critical thinking skills.

Level up your math skills with this module! You’ll tackle the basics like algebra, trigonometry, and stats while learning how to interpret data and use calculation tools like a pro. By the end, you’ll be ready to solve problems with confidence and precision.

Learn to be user-friendly. The aim of this module is to provide learners with a detailed understanding of the importance of content marketing and its impact on the overall user experience (UX) online. Learners will also develop practical skills in website UX evaluation and wireframe creation, with a view towards creating a positive user experience and user-friendly design.

Become a better communicator. This purpose of this module is to enable learners to communicate constructively and effectively in business settings and to improve their presentation skills. Learners will develop an understanding of group dynamics, team development and will apply critical and creative thinking strategies within a group context.

Step into coding with this beginner-friendly module. Learn the basics like variables, functions, and control structures, while leveraging AI tools and language prompts to create code. You’ll learn to build apps commonly required in contemporary business practice such as chatbots, virtual assistants, and dashboard creation tools.

This module aims to provide a basic introduction to some of the common taxes encountered by small businesses and start-ups. Its focus will be ensuring the business will be tax compliant as the learner will prepare relevant tax forms ready for the Office of the Revenue Commissioners.

This module equips students with an understanding of the core concepts in Human Resource management, taking students on a journey from the earliest origins of the discipline to the present-day role of HR as an operational and strategic organisational function. Students will also develop practical people management skills through in-class and assessment activities, as well as soft skills that are directly transferable and beneficial to their work placement in third year.

A key feature for the management and operation of any business is the regulatory environment in which it trades. In turn it is both controlled and protected by the legal instruments and requirements of that environment. This module will consider the role and necessity of legal regulation and, in turn, how that regulation is created and developed through various legal tools.

The aim of this module is to provide learners with an understanding of the fundamentals of the macroeconomic environment and how it affects enterprises in Ireland. The module also aims to develop learners’ analytical ability and critical thinking skills.

This module is focused on the process of raising capital in start-ups, small and developing businesses. The module examines the nature, role and importance of different sources of finance for entrepreneurial ventures and assesses their availability, costs and benefits for an entrepreneurial firm at different stages of growth. The aim is to give the learner a broader view of the financial environment and funding options that exist for small and medium-sized firms in Ireland.

This module engages the learner in the application of strategy and marketing to a social media and mobile app environment. It emphasises both the processes and the tools, in an overall marketing strategy, from planning and implementation to the analysis of digital campaigns and mobile app functionality. Learners will examine how best these communication tools and strategies can be applied to compete effectively both offline and online.

Learn how machine learning (ML) is transforming business—no programming background required! This module introduces key ML concepts like pattern recognition and prediction, using no-code platforms to build simple models. Through real-world case studies, you’ll see how ML drives smarter decision-making and learn to apply these tools to solve business challenges in a data-driven world.

The nature of business management presents many challenges and opportunities in the modern technological environment. This module facilitates learners to consider the legal protections around key assets of the business and to evaluate the type of legal structure that would be most suitable to the sector in which they operate or manage the business.

The aim of this module is to provide students with a strong practical knowledge of Human Resource Management (HRM) as it operates globally. Students will track evolving trends in HR management practice globally, critically evaluating their effectiveness and applying this knowledge to in-class activities and practical assignments. They will further develop practical soft skills that are directly transferable and beneficial to their work placement in third year.

Organisations are increasingly reliant on information systems to remain competitive in challenging marketplaces. The aim of this module is to examine information systems and the role they play in maintaining and transforming businesses. Learners will examine, analyse and use some of the key information systems applications for the digital age and investigate how these systems are vital to the achievement of operational and managerial excellence.

Managing any business can be challenging especially with the increasing impact of factors such as technology, social media and globalisation. Managing a family business can be especially challenging as family considerations add additional levels of complexity to the tasks of management. Family business is an important topic as it constitutes a significant segment of the economy in Ireland and an even larger proportion of the global economy. This module explores the unique challenges and opportunities involved in ownership and management of family businesses.

The aim of this module is to encourage student entrepreneurial behaviour and knowledge through engaging with the processes and challenges of creating, sustaining, and growing new ventures. Specifically, students will work with a ‘live’ start-up enterprise to investigate the viability of expanding into new ventures.

Students will be introduced to creative and critical thinking processes and will develop problem solving and decision-making skills and strategies for themselves. These key approaches enable students to take a holistic viewpoint, be solution-focused in dynamic contexts and also assist in evaluating the ideas and decisions of others.

Explore the legal side of AI with this module. Students will examine how emerging technologies-including AI- challenge traditional regulation. You’ll look at whether laws should adapt to tech or let markets lead, while exploring current legal frameworks and real-world case studies. Gain the skills to navigate the evolving world of AI governance and confidently tackle complex regulatory challenges in business.

Business Analytics aims to create insightful and efficient resolutions to everyday business issues. This module examines current thinking on Business Analytics and prepares students to critically analyse business data by combining software tools with decision making and problem-solving skills. It will provide an understanding of how to analyse, report and communicate business research and business performance information.

The module will provide students with the knowledge and skills needed to develop a project schedule, allocate resources, measure resource utilisation, determine costs, manage risk and close a project. Students will be using MS Project to gain hands-on experience of using industry standard project management software.

This module compliments prior academic learning in the areas of entrepreneurship and digital marketing, amongst other disciplines, by giving the learner practical experience of engaging with client organisations in a real consulting capacity. This practical experience is designed to develop consultancy and other transferable skills as well as exposing the learner to real life business situations faced by entrepreneurs and small business owners.

Plan to succeed. The aim of the module is to assess the readiness of a company for internationalisation. Learn how to answer questions such as: Are there key players with the talents and competencies to recognise international business opportunities and anticipate potential risks? Are the necessary resources, human, financial, logistical available within the company? Has there been research into global expansion potential?

This module explores the nature of work and human behaviour through the dual lens of workplace psychology and personal effectiveness. This module promotes critical reflection and self-awareness of learners to enhance their personal effectiveness and develop appropriate professional responses to workplace challenges. The module also helps prepare students for Work Placement in the next semester.

Gain a full semester of Workplace experience. A full semester of your degree is dedicated to working in a business or organisation that matches your interests and career aspirations. You can also spend this semester working or studying abroad if you prefer. Either way, this semester builds your CV for graduation and helps you find potential employers whilst still in college. Develop critical, real-life skills that will make you stand out from others when starting your career. You will be fully supported to find the right Work Placement for you by your lecturers and our dedicated Careers & Employability Office.

Discover how businesses are already leveraging AI to drive growth and innovation. Learn strategies for implementing AI across business functions, explore real-world case studies of successful AI adoption, and examine the challenges of organisational change management. With a focus on strategic value and innovation, you’ll gain insights to lead AI-driven transformation in an enterprise at any scale, in any industry.

The module examines the law and regulation involved in commercial transactions and the relations of the individuals and corporations involved in such transactions. The module therefore deals with the regulation of contracts, employment practices, sale of goods/services and advertising of those goods and services.

Entrepreneurship and innovation are recognised as critical to achieving competitive advantage in all organisations. Innovation not only includes and extends beyond the capability to develop and renew product offerings it also encompasses how they are manufactured and delivered to the market. This module examines the role of entrepreneurship and innovation interplay between competition, new ideas, patterns of technological and market change and the structure and development of internal capabilities to manage innovation successfully.

Students can choose any topic of particular interest for their final year project. This allows them to prepare in advance for entry into their preferred careers, giving them an advantage in job interviews or postgraduate applications. Students receive weekly, one-to-one lecturer support whilst working on these projects.

Students can work on creating a fully developed business plan that can form the basis of a feasible start-up to be established after graduation with one of TUS’s business incubation centres. Students receive weekly, one-to-one lecturer support whilst working on these business plans.

This module provides an understanding of the main elements and implications of strategy. Strategic position along with the impact on strategy of the macro environment, the industry environment, the organisations strategic capability, the stakeholders and the organisational culture are examined in depth.

This module examines the role of marketing in strategy development. The move towards a market-led business should be the starting point in business strategy formulation. The aim of this module is to develop the learner’s ability to develop a critical approach in analysing, planning and implementing strategic marketing decisions, bearing in mind the organisation’s competitive advantage and financial performance.

This Commercial Law module deals with Intellectual Property and Internet Regulation. The module is designed to assist the learner in identifying and analysing the legal regulation of the way in which ideas, innovation and artistic endeavour are protected and commercially exploited in the modern digital environment. The module also deals with the law relating to electronic commerce, data protection laws and cybercrime.

The use of contemporary case study material is used to complement academic theory with industry practice to highlight how Consumer Behaviour can have a significant impact in the areas of marketing and business.

The learner will analyse and evaluate financial information to assist with decision making and forecasting while cognisant of the tax implications of such decisions. In detail, the module will contrast business ownership options, assess, and conclude on key financial information, and develop a deeper understanding of financial and tax issues that may apply to a business at critical junctures of its lifecycle.

The module provides a practical understanding of the main elements and implications of strategic management including an understanding of strategic development processes. Together with an understanding of the structures, processes, resources and relationships which form the bases for strategic implementation, the module also investigates how internal leadership styles, varying organisational cultures and change management styles and perspectives impact on the implementation and practice of strategic management.