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Digital Marketing and Analytics – MSc

  • Status: APPLICATIONS OPEN FOR 2024-2025

  • Campus: Moylish, Limerick City

  • years: 1

Course Overview

This highly practical, one-year programme is built on a multidisciplinary foundation, with a focus on data analytics, social media management and strategic marketing. The programme uses real-life companies, online delivery and cutting-edge technology to make the content more relevant and accessible for all types of learners. There are no exams in this programme, only practical project work is used to assess students. Class size is kept low to provide students one-to-one contact with supervisors and lecturers.

Contact Details

Rachel Walsh


What are the entry requirements?

For all Taught Masters Degree (Level 9) programmes, applicants must hold:

  1. A minimum 2.2 honours bachelor degree (Level 8) in a cognate discipline


  1. A minimum 2.2 honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning


  1. Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered.

Course Modules

  • Digital Marketing Strategy

  • Social Media Law and Regulation

  • Digital Marketing Analytics and Visualisation

  • Social Media Marketing, Digital Advertising and Artificial Intelligence

  • Organic & Paid Search Strategies

  • Digital Design and E-commerce

  • Dissertation (Elective)

  • Digital Consultancy Project (Elective)

What can you do after this programme?

This programme would be of benefit to anyone interested in an executive level career in Digital Content Management, Online Sales and Advertising Planning, Social Media and Search-driven Marketing, Pay-Per-Click and Search Engine Optimisation Campaign Management, Global Strategic Development and related areas.

Upon successful completion of this programme, graduates have the opportunity to complete Level 9/10 programmes here at TUS or elsewhere.