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CAO Points: 190
Location: Athlone
years: 3
Digital marketing is expanding quickly, and companies of all sizes worldwide are turning to it more than ever to connect with and engage their customers. As a result, there is a growing demand for skilled professionals who can create and execute successful digital marketing strategies.
Digital marketing professionals are in high demand as businesses increasingly shift their focus to online platforms. The field offers a wide range of roles from SEO specialist and content marketer to social media manager and digital strategist. Digital marketing skills are also applicable across industries and borders, making it a globally transferable career path. It combines creativity (content creation, design, branding) with analytics (data interpretation, campaign performance), offering a dynamic work experience.
Students will learn about digital theory and cyber psychology while also getting hands-on practical experience from academics with relevant industry experience. This is crucial to your constant development and upskilling because digital marketing is an ever evolving, fast-moving field. If you have an interest in business, marketing and both the creative and scientific aspects of digital, then this course is for you.
Studying Digital Marketing will enable students to; develop a deep understanding of online consumer behaviour and market trends, create and implement effective digital marketing strategies, utilise key tools and platforms such as SEO, social media, email marketing, and analytics, measure and optimise campaign performance using data-driven insights, adapt to the fast-changing digital landscape with innovative marketing approaches, build practical skills through real-world projects and industry-relevant training, enhance communication, creativity, and strategic thinking essential for digital marketing roles, benefit from access to leading industry specialists via our award-winning Digital Speaker series (category winner at the Education Awards 2024), experience an internationalised campus that brings a global focus to the learning experience, benefit from lecturers’ wealth of industry experience and have the option to undertake a semester or a year abroad.
Grade 06 at ordinary level in five subjects in the Leaving Certificate examination. Two of these subjects must be Mathematics and a language (English or Irish).
Any QQI level 5 qualification is acceptable.
Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.
International applicants should apply directly to the International Office at TUS, allowing plenty of time for completing the visa process. Applications for September start should be made by 1st June at the latest to ensure visas are processed in time. You should familiarise yourself with visa processing times for your country of origin to ensure you make a timely application. Find out more here.
Critical Skills for Learning
Business Accounting
Digital Marketing Applications
Graphic Design for Marketing
Microeconomics for Digital Marketing
Marketing in a Digital Age
Business Mathematics
Computer Applications
Social Media Sales and Marketing
IT and Computer Applications
Brand & Digital Campaign Management
Introduction to Entrepreneurship
Video & Special Effects
Introduction to Analytics & SEO
ECommerce
Advanced Social Media Apps & Artificial Intelligence
Marketing Management in a Digital Age
Macroeconomics for Digital Marketing
Creative Content
SEO and Web Usability
Management Accounting for Digital
Market Research and Analysis
Advanced SEO and Web Usability
Cyber Psychology & Behaviour
Digital Marketing Strategy
Paid Advertising
Professional Development and Innovation
Successful graduates of this programme are eligible to apply to the Level 8 in Digital Marketing at TUS. Graduates of the level 8 programme can progress to the MSc in Digital Marketing and Analytics at TUS.
This qualification will furnish you with a wide and varied skillset meaning you will have the ability to work in enumerable in-house and agency positions where the demands for marketing with social media skills are apparent. Graduates from this degree have secured employment in many roles such as: Digital Marketing Assistant, Web Designer, Social Media Marketing, Digital Marketing Manager and SEO Consultant.
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