Skip to main content

Course Search

Course Search

Course Search

Digital Marketing – BBus

  • CAO Points: 190

  • Location: Athlone

  • years: 3


Course Overview

Digital marketing is expanding quickly, and companies of all sizes worldwide are turning to it more than ever to connect with and engage their customers. As a result, there is a growing demand for skilled professionals who can create and execute successful digital marketing strategies.

Digital marketing professionals are in high demand as businesses increasingly shift their focus to online platforms. The field offers a wide range of roles from SEO specialist and content marketer to social media manager and digital strategist. Digital marketing skills are also applicable across industries and borders, making it a globally transferable career path. It combines creativity (content creation, design, branding) with analytics (data interpretation, campaign performance), offering a dynamic work experience.

Students will learn about digital theory and cyber psychology while also getting hands-on practical experience from academics with relevant industry experience. This is crucial to your constant development and upskilling because digital marketing is an ever evolving, fast-moving field. If you have an interest in business, marketing and both the creative and scientific aspects of digital, then this course is for you.

Studying Digital Marketing will enable students to; develop a deep understanding of online consumer behaviour and market trends, create and implement effective digital marketing strategies, utilise key tools and platforms such as SEO, social media, email marketing, and analytics, measure and optimise campaign performance using data-driven insights, adapt to the fast-changing digital landscape with innovative marketing approaches, build practical skills through real-world projects and industry-relevant training, enhance communication, creativity, and strategic thinking essential for digital marketing roles, benefit from access to leading industry specialists via our award-winning Digital Speaker series (category winner at the Education Awards 2024), experience an internationalised campus that brings a global focus to the learning experience, benefit from lecturers’ wealth of industry experience and have the option to undertake a semester or a year abroad.

Contact Details

Dr. Alison Sheridan

Head of Department

Email: Alison.Sheridan@tus.ie

What are the entry requirements?

Leaving Certificate

Grade 06 at ordinary level in five subjects in the Leaving Certificate examination. Two of these subjects must be Mathematics and a language (English or Irish).

QQI

Any QQI level 5 qualification is acceptable.

Mature Applicants

Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.

International Applicants

International applicants should apply directly to the International Office at TUS, allowing plenty of time for completing the visa process. Applications for September start should be made by 1st June at the latest to ensure visas are processed in time. You should familiarise yourself with visa processing times for your country of origin to ensure you make a timely application. Find out more here.

Course Modules

  • Critical Skills for Learning

  • Business Accounting

  • Digital Marketing Applications

  • Graphic Design for Marketing

  • Microeconomics for Digital Marketing

  • Marketing in a Digital Age

  • Business Mathematics

  • Computer Applications

  • Social Media Sales and Marketing

  • IT and Computer Applications

  • Brand & Digital Campaign Management

  • Introduction to Entrepreneurship

  • Video & Special Effects

  • Introduction to Analytics & SEO

  • ECommerce

  • Advanced Social Media Apps & Artificial Intelligence

  • Marketing Management in a Digital Age

  • Macroeconomics for Digital Marketing

  • Creative Content

  • SEO and Web Usability

  • Management Accounting for Digital

  • Market Research and Analysis

  • Advanced SEO and Web Usability

  • Cyber Psychology & Behaviour

  • Digital Marketing Strategy

  • Paid Advertising

  • Professional Development and Innovation

What can you do after this programme?

Successful graduates of this programme are eligible to apply to the Level 8 in Digital Marketing at TUS. Graduates of the level 8 programme can progress to the MSc in Digital Marketing and Analytics at TUS.

This qualification will furnish you with a wide and varied skillset meaning you will have the ability to work in enumerable in-house and agency positions where the demands for marketing with social media skills are apparent. Graduates from this degree have secured employment in many roles such as: Digital Marketing Assistant, Web Designer, Social Media Marketing, Digital Marketing Manager and SEO Consultant.

Additional Information

Similar Courses

TUS Athlone Business Studies Students

Course Type: Undergraduate

Business – BBus (Hons) (Athlone)

Study Mode: Full Time

Level 8

Years 4

CAO points 278

Course Code US840

TUS Athlone Digital Marketing Students

Course Type: Undergraduate

Digital Marketing – BBus (Hons)

Study Mode: Full Time

Level 8

Years 4

CAO points 270

Course Code US844

TUS Athlone Law Students

Course Type: Undergraduate

Law (Athlone) – LL.B. (Hons) (Athlone)

Study Mode: Full Time

Level 8

Years 4

CAO points 327

Course Code US850

TUS Athlone Business and Law Student

Course Type: Undergraduate

Business & Law – BBus (Hons) (Athlone)

Study Mode: Full Time

Level 8

Years 4

CAO points 270

Course Code US848

TUS Athlone International Business Students

Course Type: Undergraduate

International Business – BBus (Hons)

Study Mode: Full Time

Level 8

Years 4

CAO points 279

Course Code US853

TUS Athlone Accounting and Finance Students

Course Type: Undergraduate

Accounting with Finance – BA (Hons)

Study Mode: Full Time

Level 8

Years 3

CAO points 358

Course Code US846

TUS Athlone Accounting and Finance Students

Course Type: Undergraduate

Accounting with Finance and Placement – BA (Hons)

Study Mode: Full Time

Level 8

Years 4

CAO points 318

Course Code US847