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Digital Marketing – BBus (Hons)

  • CAO Points: 292

  • Campus: Athlone

  • years: 4

Course Overview

The digital economy is booming and with more and more brands putting a focus on digital marketing, demand for suitably qualified candidates is increasing rapidly. As a result, digital marketing is one of the few sectors where demand for graduates is exceeding supply. In fact, the digital skills gap is so great, the European Commission has estimated that there are 900,000 unfilled digital jobs across Europe. It is clear that a qualification in digital marketing will go a long way towards future-proofing your career and increasing your job security.

Digital marketing is what we call a ‘broad church’ discipline which means it caters for a wide variety of interests and abilities. Among the most in-demand digital marketing skills currently are digital advertising, content and digital asset creation, content strategy and social media marketing. This is great news for creative types! For those who veer more towards the analytical end of the spectrum, hard skills, including advanced data analytics, never go out of fashion.

Students undertaking this four-year honours degree programme learn about digital theory and cyber psychology while also getting hands-on practical experience from academics with relevant industry experience. This is crucial to your constant development and upskilling because digital marketing is an ever evolving, fast-moving field.

Our much sought-after graduates have found employment in digital marketing agencies and SMEs across Ireland. If you have an interest in business, marketing and both the creative and scientific aspects of digital, then this course is ideal for you.

During this degree, you will:

– Develop creative content, apply SEO and explore cyberpsychology and its ability to alter human behaviours within the context of real life digital marketing campaigns;
– Experience an internationalised campus which brings a global focus to your learning experience;
– Benefit from lecturers’ wealth of industry experience and the faculty’s extensive links with industry, commerce and the public sector;
– Have the option to undertake a semester or a year abroad at one of our many partner universities.

Additional Information

Industry partners & industry certification

All students have the option of seeking the following additional certification when completing this programme:

– Hubspot Inbound Marketing Certification (SEO Module),
– Google Analytics for Beginners Certification (SEO Module),
– Advanced Google Analytics Certification, (Advanced Web Analytics Module),
– Google AdWords Fundamentals Certification (Advanced Web Analytics Module),
– Google Search Advertising Certification (Advanced Web Analytics Module).

Contact Details

Dr. Alison Sheridan

Head of Department


What are the entry requirements?

Leaving Certificate

Grade H5 at higher level in two subjects, plus Grade O6/H7 in four other subjects in the Leaving Certificate. Two of these subjects must be mathematics and a language (English or Irish).


Any QQI level 5 award with a minimum of 3 modules at distinction grade is acceptable.

Mature Applicants

Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.

International Applicants

International applicants should apply directly to the International Office at TUS, allowing plenty of time for completing the visa process. Applications for September start should be made by 1st June at the latest to ensure visas are processed in time. You should familiarise yourself with visa processing times for your country of origin to ensure you make a timely application. Find out more here.

Course Modules

  • Critical Skills for Learning

  • Business Accounting

  • Digital Marketing Applications

  • Graphic Design for Marketing

  • Microeconomics for Digital Marketing

  • Marketing in a Digital Age

  • Business Mathematics

  • Computer Applications

  • Social Media Sales and Marketing

  • IT and Computer Applications

  • Brand & Digital Campaign Management

  • Introduction to Entrepreneurship

  • Video & Special Effects

  • Introduction to Analytics & SEO

  • ECommerce

  • Advanced Social Media Apps & Artificial Intelligence

  • Marketing Management in a Digital Age

  • Macroeconomics for Digital Marketing

  • Creative Content

  • SEO and Web Usability

  • Management Accounting for Digital

  • Market Research and Analysis

  • Advanced SEO and Web Usability

  • Cyber Psychology & Behaviour

  • Digital Marketing Strategy

  • Paid Advertising

  • Professional Development and Innovation

  • Live Digital Proposal

  • Integrated Marketing Communications

  • Advanced Digital Marketing Analysis

  • Ethics Law and Digital Marketing

  • Digital Content

  • Live Digital Capstone Project

What can you do after this programme?

This qualification will furnish you with a wide and varied skillset meaning you will have the ability to work in enumerable in-house and agency positions where the demands for marketing with social media skills are apparent. Graduates from this degree have secured employment in many roles such as: Digital Marketing Assistant, Web Designer, Social Media Marketing, Digital Marketing Manager and SEO Consultant.

Successful graduates of this programme are eligible for Level 9 and 10 postgraduate programmes within TUS or elsewhere. As a graduate of this programme, you are eligible to apply for a level 9 master’s programme such as a Master of Science in Digital Marketing here at TUS Athlone Campus. Full details of our postgraduate programmes are contained in the Postgraduate Prospectus.

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