Digital Marketing – BBus (Hons)

Digital marketing is expanding quickly, and companies of all sizes worldwide are turning to it more than ever to connect with and engage their customers. As a result, there is a growing demand for skilled professionals who can create and execute successful digital marketing strategies.

Digital marketing professionals are in high demand as businesses increasingly shift their focus to online platforms. The field offers a wide range of roles from SEO specialist and content marketer to social media manager and digital strategist. Digital marketing skills are also applicable across industries and borders, making it a globally transferable career path. It combines creativity (content creation, design, branding) with analytics (data interpretation, campaign performance), offering a dynamic work experience.

Students will learn about digital theory and cyber psychology while also getting hands-on practical experience from academics with relevant industry experience. This is crucial to your constant development and upskilling because digital marketing is an ever evolving, fast-moving field. If you have an interest in business, marketing and both the creative and scientific aspects of digital, then this course is for you.

Studying Digital Marketing will enable students to; develop a deep understanding of online consumer behaviour and market trends, create and implement effective digital marketing strategies, utilise key tools and platforms such as SEO, social media, email marketing, and analytics, measure and optimise campaign performance using data-driven insights, adapt to the fast-changing digital landscape with innovative marketing approaches, build practical skills through real-world projects and industry-relevant training, enhance communication, creativity, and strategic thinking essential for digital marketing roles, benefit from access to leading industry specialists via our award-winning Digital Speaker series (category winner at the Education Awards 2024), experience an internationalised campus that brings a global focus to the learning experience, benefit from lecturers’ wealth of industry experience and have the option to undertake a semester or a year abroad.

Students on our level 8 degree gain invaluable experience having the option to undertake a full semester work placement or work with a company on a live digital project during Year 4.