Business Studies (AI for Enterprise) – Higher Cert

There’s more to AI than ChatGPT! Discover the fundamentals of AI and examine how it is reshaping business today. This module traces AI’s evolution from machine learning through to generative AI. Students will explore how it powers marketing, finance, healthcare, supply chain, and human resources. You’ll get hands-on with AI tools in practical and interactive lab settings to complement lecture learning.

Learn how to really use Apps. Innovations in technology have transformed how businesses operate. This module will give learners an appreciation of digital multimedia technology and how it can be utilised effectively by organisations.

Develop your own business idea. This module has been designed to provide students with an opportunity to develop the skills required to develop and operate a real-life business. Students will be required to work in groups in order to identify a strong business idea they believe presents an opportunity to be exploited. Students will then develop this idea over the course of the module into a real-life business which they will present at the end of the term.

No prior knowledge of accounting is required. This module provides students with all they need to know about the concepts, principles, and practices of financial accounting.

Create the next big thing. The aim of this module is to introduce learners to the key principles of entrepreneurship and new business start-up in both an Irish and international context.

Getting you started in Digital Marketing. This module introduces you to the digital marketing environment and examines key elements, tactics and strategies in a digital marketing campaign. This is your introduction into the exciting world of digital.

Build skills, enthusiasm, and confidence in yourself. The aim of this module is to develop student learning skills and strategies within a third level education context and to promote active, independent, reflective learners.

Learn how to really use Apps. Innovations in technology have transformed how businesses operate. This module will give learners an appreciation of digital multimedia technology and how it can be utilised effectively by organisations.

Get Brainstorming! This module introduces the student to entrepreneurship as a theory and a practice. As part of their continuous assessment students will create and exploit innovative business ideas and market opportunities and build a mindset focusing on developing novel and unique approaches to creative market.

Develop those web sites. The aim of this module is for learners to understand the process a firm takes in creating a website, from deciding what business model to adopt online, to website project management, including design and development, and finally, online marketing techniques for implementation and go live.

Learn how to match demand and supply. The aims of this module are to provide learners with decision-making skills relevant to marketing and to give an understanding of competitive environments. This module also aims to develop learners’ analytical ability and critical thinking skills.

Level up your math skills with this module! You’ll tackle the basics like algebra, trigonometry, and stats while learning how to interpret data and use calculation tools like a pro. By the end, you’ll be ready to solve problems with confidence and precision.

Learn to be user-friendly. The aim of this module is to provide learners with a detailed understanding of the importance of content marketing and its impact on the overall user experience (UX) online. Learners will also develop practical skills in website UX evaluation and wireframe creation, with a view towards creating a positive user experience and user-friendly design.

Become a better communicator. This purpose of this module is to enable learners to communicate constructively and effectively in business settings and to improve their presentation skills. Learners will develop an understanding of group dynamics, team development and will apply critical and creative thinking strategies within a group context.

A key feature for the management and operation of any business is the regulatory environment in which it trades. In turn it is both controlled and protected by the legal instruments and requirements of that environment. This module will consider the role and necessity of legal regulation and, in turn, how that regulation is created and developed through various legal tools.

The aim of this module is to provide learners with an understanding of the fundamentals of the macroeconomic environment and how it affects enterprises in Ireland. The module also aims to develop learners’ analytical ability and critical thinking skills.

This module is focused on the process of raising capital in start-ups, small and developing businesses. The module examines the nature, role and importance of different sources of finance for entrepreneurial ventures and assesses their availability, costs and benefits for an entrepreneurial firm at different stages of growth. The aim is to give the learner a broader view of the financial environment and funding options that exist for small and medium-sized firms in Ireland.

This module engages the learner in the application of strategy and marketing to a social media and mobile app environment. It emphasises both the processes and the tools, in an overall marketing strategy, from planning and implementation to the analysis of digital campaigns and mobile app functionality. Learners will examine how best these communication tools and strategies can be applied to compete effectively both offline and online.

Learn how machine learning (ML) is transforming business—no programming background required! This module introduces key ML concepts like pattern recognition and prediction, using no-code platforms to build simple models. Through real-world case studies, you’ll see how ML drives smarter decision-making and learn to apply these tools to solve business challenges in a data-driven world.

The nature of business management presents many challenges and opportunities in the modern technological environment. This module facilitates learners to consider the legal protections around key assets of the business and to evaluate the type of legal structure that would be most suitable to the sector in which they operate or manage the business.

The aim of this module is to provide students with a strong practical knowledge of Human Resource Management (HRM) as it operates globally. Students will track evolving trends in HR management practice globally, critically evaluating their effectiveness and applying this knowledge to in-class activities and practical assignments. They will further develop practical soft skills that are directly transferable and beneficial to their work placement in third year.

Organisations are increasingly reliant on information systems to remain competitive in challenging marketplaces. The aim of this module is to examine information systems and the role they play in maintaining and transforming businesses. Learners will examine, analyse and use some of the key information systems applications for the digital age and investigate how these systems are vital to the achievement of operational and managerial excellence.

Managing any business can be challenging especially with the increasing impact of factors such as technology, social media and globalisation. Managing a family business can be especially challenging as family considerations add additional levels of complexity to the tasks of management. Family business is an important topic as it constitutes a significant segment of the economy in Ireland and an even larger proportion of the global economy. This module explores the unique challenges and opportunities involved in ownership and management of family businesses.

The aim of this module is to encourage student entrepreneurial behaviour and knowledge through engaging with the processes and challenges of creating, sustaining, and growing new ventures. Specifically, students will work with a ‘live’ start-up enterprise to investigate the viability of expanding into new ventures.

Students will be introduced to creative and critical thinking processes and will develop problem solving and decision-making skills and strategies for themselves. These key approaches enable students to take a holistic viewpoint, be solution-focused in dynamic contexts and also assist in evaluating the ideas and decisions of others.