Business with Fashion Management – BBus

The aim of this module is to provide learners with an introduction to the key concepts and theories of management and marketing and to develop an understanding of the role of marketing and management in modern organisations. The module aims to develop the student’s ability to apply knowledge, techniques and skills in order to solve marketing and management problems.

This module provides students with an introduction to the concepts, principles, and practices of financial accounting. No prior knowledge of accounting is required.

Innovations in technology, with a particular focus on Information Systems and the Internet, have transformed how businesses operate; therefore, learners must understand the basic economic and business forces driving technology within an organisation. They must comprehend the value of information systems and the technology of the Internet, as well as the security and ethical implications of both. The module will also give learners an appreciation of digital multimedia technology and how it can be utilised effectively by organisations.

This module aims to equip students with a range of academic writing competencies by providing an opportunity for students to practise the writing, revising, editing and referencing skills necessary in third level education.

This introductory module provides the learner with an induction into the industry of fashion, its origins, and influences. It facilitates an understanding of the nature, evolutionary aspects and scope of the fashion business and its related industries, as well as the key elements and individuals that influence these sectors. The module aim is to develop the student’s broad contextual knowledge of fashion, understand key principles, terminology, origins and concepts that underpin and inform the industry. The module uses a multimedia approach, including text-based and digital library resources, to critically explore contemporary fashion companies, their products, consumers, and how they operate within the wider marketplace. Through teamwork, group exercises and projects the learner will be supported to explore and develop an individual critical awareness of fashion business concepts.

In this module, students will explore the fundamentals of fashion design, textile science, garment construction, and sustainable practices.

This module has been developed to enable learners to keep pace with emerging demands for online business presence. During this module students will acquire the requisite skills to plan, develop and analyse an integrated digital presence for organisations in their industry. Furthermore, through this 100% CA based module, learners will have practical exposure to digital analytics.

The aim of this module is to introduce learners to accounting tools and techniques that can aid management decision-making process in any modern organisation. Topics to be included are budgetary process, preparation of operating budgets focusing on cash flow budgeting, variance analysis, and internal control procedures. Learners will also actively learn the use of a widely recognised accounting package.

The aim of this module is to provide students with the tools to aid analysis and decision-making. The basic theories and models of microeconomics will be introduced and related to the business decision-making process.

This practical module will familiarise the student with the basic practices used within the retail environment to present products to the consumer. The student is introduced to the principles and terminology important to understanding profitable visual merchandising (VM). The module explores the definitions of merchandising, and its crucial role within a retail environment and in sales promotion strategies. The student will learn how to merchandise a range, and will apply their knowledge in an industry setting

This module provides a strong foundation in key components of styling including colour theory, cut of garment, shape analysis, scale and proportion, and accessories. The basic aspects of fashion styling are examined as is the role of the fashion stylist.

The module is designed to equip learners with the skills necessary to enhance the appearance using make-up. Learners will develop key skills in order to select effective treatments for individual client requirements for assessment of treatments performed. To facilitate this, the module includes the application of practical beauty and spa skills to provide the learner with an appropriate base of knowledge and skills in preparation for advanced techniques and applications.

A key feature for the management and operation of any business is the regulatory environment in which it trades. In turn it is both controlled and protected by the legal instruments and requirements of that environment. An understanding of the legal environment, through a business lens, is thus a central feature in the academic grounding of a rounded business graduate and allows them to reflect upon the many and varied interacting influencing aspects of business life. This module will consider the role and necessity of legal regulation and, in turn, how that regulation is created and developed through various legal tools. This – consideration of the interaction of law and business – presents students with the opportunity to take a holistic viewpoint of their chosen career path. Students will see how law is created and then through the use of various case studies how it has applied traditionally and in more modern times. Such an approach provides a solid grounding in business law for the emerging business person and highlights the linkages and interactions within their course of study.

This module equips students with an understanding of the core concepts in HR management, taking students on a journey from the earliest origins of the discipline to the present day role of HR as an operational and strategic organisational function. Students will develop a strong applied knowledge of HRM systems, processes and best practice in the planning, staffing and reward of employees. They will appreciate the practical operation of HRM in small, medium and large organisations, as well as the increased devolution of HR activities to line management. Students will also develop practical people management skills through in-class and assessment activities, as well as highly transferable soft skills.

This module engages the learner in the application of strategy and marketing to a social media and mobile app environment. It emphasises both the processes and the tools, in an overall marketing strategy, from planning and implementation to the analysis of digital campaigns and mobile app functionality. Learners will examine how best these communication tools and strategies can be applied to compete effectively both offline and online.

Applied Event Planning is a creative, entrepreneurial module, enabling students to plan and design a live event. It encourages students to forward plan and design an exciting impactful event. Students will uncover creativity and innovation techniques through concepts such as design thinking to ensure events are creative and engaging. Students will learn how to pitch and present idea’s to an audience to understand the importance of product and service delivery to specific target markets. They will design a marketing plan which will include the development of the event brand, target market and how the event will be communicated to the market. The plan will include scheduling marketing activities with specific focus on developing social media schedules. An operations plan will also be delivered which will include event health and safety planning.

The aim of this module is to provide students with the tools to aid analysis and decision-making. The basic theories and models of macroeconomics will be introduced and related to the business decision-making process.

It Information Systems (MIS) are crucial in fashion business management as they streamline operations, enhance decision-making, and improve customer experiences. By integrating data from various sources, MIS helps in forecasting trends, managing inventory, and optimising supply chains. This leads to increased efficiency, reduced costs, and a competitive edge in the fast-paced fashion industry.

The aim of this module is to engage learners in the importance of comprehending the key communication concepts within a marketing context and then to engage these learners with specific marketing communication techniques that organisations use in reaching their target audiences.

The module will support the learner as they make the successful transition to a new learning environment. It will introduce personal, academic and career development within the context of their programme of study, previous experiences and future aspirations. Ways of enhancing learner motivation and employability will be identified which encourages clarification and attainment of the learner’s personal objectives through a process of planning, experience and reflection. Therefore, this module instils in the learner the value of personal development and self-management and provides the knowledge, skills and competencies to provide a professional career plan for the service’s industry.

udents stage a full live event aimed at a specific target market. The event operations module will follow on from semester 1 where students have designed an event plan for a live event of their choice. Events include music sport, fashion events, conferences and seminars. Students will learn to work in teams, adapt leadership and management skills needed to operate and manage the event. The impacts and evaluation of the event will be assessed. This module will enable students to build a portfolio of work

This module provides students with an understanding of consumer purchasing behaviour and related sales management theories and practice. The module equips students with the skills required to participate constructively in professional selling. Emphasis will be placed on understanding of the stages in the selling process and ability of the student to apply this theory to a selling situation. The module will provide opportunities for students to improve their communication skills, learn how to close a sales and enhance their teamwork skills.

This module is designed to provide students with an overview of the evolving buying and range planning environments and to equip students with the specialist knowledge to understand how a buyer operates within a wider retail context. This will include understanding key roles and relationships, merchandising, range development, planning and trading, financial strategies, buying cycles in global contexts and social, ethical and environmental considerations.

The fashion industry has a dynamic, ever-changing landscape, reflected in the shifts in consumer expectations and heightened dependence on efficient and effective supply chain management. These new directions have already forced apparel retailers to adapt, making changes throughout their organisations to maintain consumer loyalty. This module provides the learner with the fundamentals of fashion supply chain management.

The aim of this module is to introduce students to the entrepreneurial process and to equip them with the required skills to transform creative ideas into commercially viable businesses. Learners consolidate prior knowledge and skills in Market Research, Marketing, Operational Planning and Financial Accounting discipline areas through a 100% continuous assessment with three required submissions – business concept presentation, business plan and a funding / pitch presentation. The module deliverables are therefore focused on improving generic skills (oral and written presentation) while engaging learners with as realistic a simulation of the business start-up process as possible considering the centrality of entrepreneurial venture creation to future economic development and prosperity.

The aim of this module is to provide the learner with a clear insight into how the various tools and techniques within the field of marketing communications can be utilised in practice in order to allow the organisation to achieve competitive advantage and commercial success. This module will also provide insight into the role played by internal organisational communications and its associated importance In addition, an in-depth examination of the key media options available to both traditional and contemporary marketing organisations will be undertaken.

The aim of this module is to provide the learner with a broad knowledge of the law relating to the service sector and the necessary expertise to manage the regulatory and legal requirements of service-related enterprise more effectively. The learner will be able to limit the legal exposure of the enterprise and liaise effectively with legal advisors and will have an insight into how the enterprise needs to arrive at decisions that are in compliance with existing and new legislation. As law is an ongoing and dynamic subject, the syllabus content will be expanded or modified, as the case may be, to reflect developments in the law set out in this module.

This module facilitates the student to apply theory and best practice in a live setting. Students work in groups with local voluntary and community retail outlets to compete in an externally adjudicated merchandising challenge.

This Work Placement/Study Abroad component is an integral part of all academic programmes of the Institute and is provided in compliance with HEA/DES requirements for practice-based learning on all third level courses as laid out in the “Higher Education System Performance Framework 2018-2020”. The overall aim of the module is to offer the student the opportunity to apply the knowledge and skills gained throughout their course of study up to this point in a new and relevant experiential setting. This is to be achieved whilst facilitating the student in developing the practical life-skill competencies and communication skills necessary to function as an effective member of the work environment and wider society. Students choosing to study abroad will be provided a comparable programme of study in an approved foreign partner Institution.