Business Studies (Marketing and Management) – Higher Certificate

Learn how to really use Apps. Innovations in technology have transformed how businesses operate. This module will give learners an appreciation of digital multimedia technology and how it can be utilised effectively by organisations.

Develop your own business idea. This module has been designed to provide students with an opportunity to develop the skills required to develop and operate a real-life business. Students will be required to work in groups in order to identify a strong business idea they believe presents an opportunity to be exploited. Students will then develop this idea over the course of the module into a real-life business which they will present at the end of the term.

No prior knowledge of accounting is required. This module provides students with all they need to know about the concepts, principles, and practices of financial accounting.

Learn the basics of business, start from the beginning. The aim of this module is to provide learners with an introduction to the key concepts and theories of management and marketing and to develop an understanding of the role of marketing and management in modern organisations. The module aims to develop the student’s ability to apply knowledge, techniques and skills in order to solve marketing and management problems.

Learn how to sell, it’s the first rule of business. The module introduces learners to the key principles of selling and the dynamics of the sales process. The learner will gain an understanding of the role and function of selling and develop techniques in identifying and locating perspective customers, understanding customer needs and formulating strategies for approaching consumers.

It’s a big world out there, get to know it. This module will examine the foundations and rise of globalisation and global business, its influence on markets and production and the forces behind its growth.

Create the next big thing. The aim of this module is to introduce learners to the key principles of entrepreneurship and new business start-up in both an Irish and international context.

Learn a new language in a new way. No prior language skills are required. The semester is built around the theme of Introductions, equipping the learning with topics such as myself, family, home, job etc. in such a way as to be able to speak in a reasonably detailed manner about their lives.

Build skills, enthusiasm, and confidence in yourself. The aim of this module is to develop student learning skills and strategies within a third level education context and to promote active, independent, reflective learners.

Build on what you learned in the first semester. This module provides students with an opportunity to analyse commercial situations using financial techniques to assist with decision making, evaluate opportunities and associated costs.

Learn Maths in a new way from scratch. The aim of this module is to introduce learners to Mathematics in a Business context. Learners will use maths to measure inflation, examine capital investment decisions as well as presenting numerical data graphically. We take our time and everyone gets support!

Learn how to match demand and supply. The aims of this module are to provide learners with decision-making skills relevant to marketing and to give an understanding of competitive environments. This module also aims to develop learners’ analytical ability and critical thinking skills.

Always be selling. This module will enable students to apply the theory and practice of sales force management, equipping the learner with the skills necessary to develop sales strategies which are vital for the success of companies competing in the modern marketplace.

Develop those web sites. The aim of this module is for learners to understand the process a firm takes in creating a website, from deciding what business model to adopt online, to website project management, including design and development, and finally, online marketing techniques for implementation and go live.

Expand your language abilities. This module continues the learners’ work on Language and Culture 1. Oral and aural language competencies remain the key focus of the module. Grammatical concepts and language structures are further developed to increase fluency in language production. The learners’ awareness of the culture and society of the target language countries is expanded.

Get Brainstorming! This module introduces the student to entrepreneurship as a theory and a practice. As part of their continuous assessment students will create and exploit innovative business ideas and market opportunities and build a mindset focusing on developing novel and unique approaches to creative market.

Learn about diversity. The aim of the module is to introduce the important role of culture in international business and to help students to acquire the knowledge, skills and values needed to function effectively within their cultural communities, nation states, regions and the global community. Students will explore the different frameworks for studying cultures, and the cultural dilemmas that can arise in an era of globalisation where the norm is to work across cultural divides.

Become a better communicator. This purpose of this module is to enable learners to communicate constructively and effectively in business settings and to improve their presentation skills. Learners will develop an understanding of group dynamics, team development and will apply critical and creative thinking strategies within a group context.

This module equips students with an understanding of the core concepts in Human Resource management, taking students on a journey from the earliest origins of the discipline to the present-day role of HR as an operational and strategic organisational function. Students will also develop practical people management skills through in-class and assessment activities, as well as soft skills that are directly transferable and beneficial to their work placement in third year.

A key feature for the management and operation of any business is the regulatory environment in which it trades. In turn it is both controlled and protected by the legal instruments and requirements of that environment. This module will consider the role and necessity of legal regulation and, in turn, how that regulation is created and developed through various legal tools.

The aim of this module is to provide learners with an understanding of the macroeconomic environment and its relevance to marketing and management. This module also aims to develop learners’ analytical ability and critical thinking skills.

This module will introduce management accounting tools to use in analysing, measuring, and evaluating the operations of organisations and the environments in which they operate. Specific emphasis will be on the calculation of material costs, labour costs, and overhead costs and the creation of production budgets.

This module engages the learner in the application of strategy and marketing to a social media and mobile app environment. It emphasises both the processes and the tools, in an overall marketing strategy, from planning and implementation to the analysis of digital campaigns and mobile app functionality. Learners will examine how best these communication tools and strategies can be applied to compete effectively both offline and online.

This module examines how managers and workers need to be culturally sensitive to promote a cohesive team. At the core of the module is the understanding that national culture effects and shapes a person’s attitude to communication, effective teamwork and management functions. Therefore, in an international environment, cultural diversity must be explored and embraced in all its complexities so that the intercultural team can be a source of competitive advantage for the organisation.

This module is designed to introduce the concept of personal development planning and self-awareness development. This process assists students in establishing their own personal development plan and introduces curriculum vitae development. Students are introduced to the concept of personality theories/testing, transferable skills, motivation, emotional intelligence, and personal change.

This module is focused on the process of raising capital in start-ups, small and developing businesses. The module examines the nature, role and importance of different sources of finance for entrepreneurial ventures and assesses their availability, costs and benefits for an entrepreneurial firm at different stages of growth. The aim is to give the learner a broader view of the financial environment and funding options that exist for small and medium-sized firms in Ireland.

The aim of this module is to increase the learners’ competency and confidence in the oral and written production. A study of the country’s regions and an introduction to the world of business will form the main themes of the module. Students will present a topic in the target language and the grammar and vocabulary required to support this task will be explored.

The nature of business management presents many challenges and opportunities in the modern technological environment. This module facilitates learners to consider the legal protections around key assets of the business and to evaluate the type of legal structure that would be most suitable to the sector in which they operate or manage the business.

The aim of this module is to provide students with a strong practical knowledge of Human Resource Management (HRM) as it operates globally. Students will track evolving trends in HR management practice globally, critically evaluating their effectiveness and applying this knowledge to in-class activities and practical assignments. They will further develop practical soft skills that are directly transferable and beneficial to their work placement in third year.

The aim of this module is to build on learning from Semester 3 and allow learners develop management accounting skills that are important in the planning, controlling and implementation of management decisions.

The emphasis will be on students getting a deep appreciation of the role of management accounting in assisting organisations to function effectively. This appreciation will be developed through a concentration on problem solving. The ‘problems’ introduced will form the basis for the module assessment.

The aim of this module is to learn the key communication concepts within a marketing context and how these concepts are applied to specific marketing communication techniques that organisations use in reaching their target audiences.

Organisations are increasingly reliant on information systems to remain competitive in challenging marketplaces. The aim of this module is to examine information systems and the role they play in maintaining and transforming businesses. Learners will examine, analyse and use some of the key information systems applications for the digital age and investigate how these systems are vital to the achievement of operational and managerial excellence.

We are living in a time of rapid change and the global economic order is likely to change drastically over the next thirty years. The aim of this module is to provide students with a comprehensive view of the evolving world economy, from the origins of globalisation through to the present day. Students will develop a strong awareness of key markets and population centres globally, international trade theories and patterns of world trade among nations. They will analyse developed and emerging economies as they evolve over time, developing an appreciation for the global economic landscape.

The aim of this module is to encourage student entrepreneurial behaviour and knowledge through engaging with the processes and challenges of creating, sustaining, and growing new ventures. Specifically, students will work with a ‘live’ start-up enterprise to investigate the viability of expanding into new ventures.

The aim of this module is to enable learners to employ an appropriate range of vocabulary in a variety of business scenarios. Learners will expand their commercial vocabulary in conjunction with grammatical structures for more advanced production and interpretation of the language. This learning is enhanced by a deeper knowledge of the business culture of the target language.

Students will be introduced to creative and critical thinking processes and will develop problem solving and decision-making skills and strategies for themselves. These key approaches enable students to take a holistic viewpoint, be solution-focused in dynamic contexts and also assist in evaluating the ideas and decisions of others.