Business – BBus (Hons)

Identify the fundamentals of financial accounting and be able to apply these principles to produce the financial information required by modern business organisations.

The aim of this module is that learners will be introduced to the communication process and the essentials of effective business communication be that verbal, non-verbal or written.

This module will provide the learner with the fundamentals of business mathematics in areas such as graph drawing and interpretation, algebra and its business applications, probability and financial mathematics including investment appraisal.

To identify and understand the fundamentals of HRM in a modern workplace.

To investigate the environmental context of management, to examine the theory supporting management practice and to explore key management functions and the skills needed for managerial success.

Marketing Principles is an exploration of the theory and practice of marketing, and the marketing function, within the business environment.  Guiding learners from the fundamentals of marketing through to the role and application of marketing within an organisation.  This module will build on the fundamental principles of marketing whilst illustrating the application of these principles to the development of marketing strategy in industry.

Further development of the financial accounting principles and concepts and be able to apply these to produce the financial information required by modern business organisations.

The aim of this module is to allow the learner gain knowledge of savings and investments in financial services.

The aim of this module is that learners will be introduced to the communication process and the essentials of effective business communication. Equally, the learner will be introduced to information technology and the impact on business along with associate risks and regulations.

The marketing practice module is centred around equipping the learner with real life strategic techniques and planning approaches and tools used in industry.  The learner will gain an invaluable understanding into the core elements of developing and implementing a successful marketing strategy.  The module will be centred on the opportunities awaiting businesses in the new customer-centric, global marketplace, made readily accessible through the advancements in technology and digital platforms.

To provide learners with an introduction to the organisational setting and dynamic and examine the role of management as an integrating activity. To offer an integrated view embracing both theory and practice and cover the broad range of influences which drive organisational behaviour.

This module will provide the learner with the fundamentals of statistics and how these can be applied in business.

This module will equip the learner with an understanding of the legal and regulatory issues involved in Business Law.  The aim of this module is to provide learners with a knowledge of the legal system and principles of tort law and contract law. The module will enable the learner to apply legal theory to different real life scenarios.

To provide the learner with a comprehensive understanding of the importance of cost accounting principles in the business process. The learner will acquire competencies in costing that can be applied to all business environments.

The role of the salesperson has changed dramatically over time. Sales departments are now at the pinnacle of every company with profits relying on the successful implementation of their selling strategy. Companies have established a clear link between profits & success and marketing/sales departments working in unison. This module aims to look at the contemporary sales role and the challenges faced.

To introduce the importance of employee well-being and engagement.

The aim of this module is to provide learners with decision-making skills and an understanding of the competitive environment.  The module also aims to develop learner’s analytical ability and critical thinking skills.

The aim of this module is to develop a wide range of learner skills and decision-making capabilities to ensure the efficient utilisation of organisational resources & capabilities in order to meet & respond to changing market conditions, and to facilitate a seamless interface between the marketing, finance, management, operations & logistics functions.  Such skills will support and complement the business planning and management skills which graduates will acquire.

The aim of this module is to provide learners with a knowledge of financial services in insurance, banking, retail, investments and financial planning.

The aim of this module is to provide learners with an understanding of the macroeconomic environment.  The module also aims to develop learners’ analytical ability and critical thinking skills.

An introduction to key issues relating to intellectual property and technology law and how these issues impact on business.

Develop an appreciation of the management accounting skills necessary for stock valuation, control and decision making within the organisation.

This module will provide business students with a set of tools and techniques which can be used by project managers at different phases of the project life cycle, including identifying and selecting projects, and planning, performing and controlling projects, including lean and agile management principles. The module covers the project life cycle over four key areas, consisting of an introduction to and overview of project management, project selection, project management processes and tools, including scoping, scheduling, budgeting & resourcing, and project close. Students will be using MS Project to gain hands-on experience of using industry standard project management software.

The role of the salesperson has changed dramatically over time. Sales departments are now at the pinnacle of every company with profits relying on the successful implementation of their selling strategy. This module aims to look at the contemporary sales role and the challenges faced, the implementation of the CRM system and it’s impact on managing the sales funnel. Further to this it will examine the impact of sales on supply chain management and the domino effect it can have on a businesses’ success.

The aim of this module is to provide the learner with a thorough understanding of key Customer Relationship Management (CRM) concepts, technologies & applications and have an appreciation of the need for good customer care.

The student will acquire the skills necessary to understand the importance of Enterprise Development in Ireland and internationally. The student will also develop a business plan for a proposed business idea. The student will develop techniques on how to become more entrepreneurial.

This module is an introduction to the processes involved in the management of the Operations of a company, specifically Operations Strategy, Aggregate Planning, Inventory Management, Quality Management. It also introduces the students to the evolution of, and the need for, Enterprise Resource Planning Systems

The financial services sector has for decades played a central role in the global economy, providing capital for growth, payments infrastructure for transactions, and the tools to manage risk. While finance and financial services organisations have traditionally been viewed as highly regulated and dominated by banks resistant to disruption and change, the sector is currently undergoing unprecedented change and disruption due to changing consumer demands, regulatory changes, competitive pressures and increasingly accessible & open technologies including cloud services, data analytics & payments infrastructure. Innovation in financial services is creating a wave of disruptive activity that will change the shape of the global financial system and its participants, markets and regulation over the foreseeable future. This module aims to provide students with the latest knowledge and competencies at the intersection of finance, innovation and technology.

This module will provide students with a deep practical knowledge of global HRM, which is an umbrella term that includes all aspects of HR processes and practices in an organisation, on a global scale. The module will emphasise how essential it is that multinational organisations, in particular, have the right HRM processes in place which are capable of serving employees working around the global, in increasingly diverse environments, providing competitive advantage. Students will also critically analyse recent and not so recent trends of how HRM is evolving globally.

Many businesses are increasingly using sophisticated data analysis techniques to both increase productivity and to build and sustain competitive advantage.  This module provides an introduction to this important area introducing the student to the concepts involved.

This module explores the nature of work and human behaviour through the dual lens of workplace psychology and personal effectiveness. It focuses on the work-based performance of individual workers and groups and analyses the influences and effects of their work environment.  The module promotes critical reflection and self-awareness of learners in order to enhance their personal effectiveness and develop appropriate professional responses to workplace challenges.

This Work Placement/Study Abroad component is an integral part of all academic programmes of the Institute and is provided in compliance with HEA/DES requirements for practice-based learning on all third level courses as laid out in the “Higher Education System Performance Framework 2018-2020”. The overall aim of the module is to offer the student the opportunity to apply the knowledge and skills gained throughout their course of study up to this point in a new and relevant experiential setting. This is to be achieved whilst facilitating the student in developing the practical life-skill competencies and communication skills necessary to function as an effective member of the work environment and wider society.

The skills developed during work placement include technical job-related skills, numeracy and literacy skills, use of new technologies, critical evaluation of the host organisation and meta-cognition skills such as reflective learning and self-regulation. Students will apply previously acquired learning, work with less explicit instruction and cope with a variety of workplace challenges.

The student’s employability is enhanced by working on a wide range of employment skills, from adapting to workplace culture, managing time and stress to demonstrating initiative and engagement in their work tasks.

Throughout work placement, students have ample opportunity to build confidence in their personal brand.  The work placement assessment requires students to identify and actively improve key skills such as productivity, professionalism, communication, motivation, initiative, problem-solving and decision-making.  Students must reflect on how they have managed challenges in the workplace, how they operate within teams and are also guided to explore an area in their workplace which lies outside their designated area of work.

Students choosing to study abroad will be provided a comparable programme of study in an approved foreign partner Institution.

Business problem solving is available as an alternative for students who have not been successful in gaining work placement. The aim of this module is to offer students the opportunity to engage in real- world business problems by participating actively in problem solving activities related to business issues. The module will advance the student’s ability to problem solve, to think critically and to communicate effectively, whether through presentations or written reports.

This module is intended to provide learners with an understanding of the fundamentals of Irish Company Law.

The aim of this module is to ensure students will be able to coherently discuss digital marketing within the context of a business environment. This module explores digital marketing through a number of lens’ including the marketing environment, digital advertising and social media, marketing communications and SEO. It provides students with the opportunity to develop and practice digital marketing competencies and gain greater understanding and confidence in the area of digital marketing.

On successful completion of this unit the learner will have gained an in-depth understanding of the role of computers in modern industry, and gained an appreciation of the role of Enterprise Software systems. The learner will also gain an understanding of the increasing importance of Supply Chain Management in modern business. The practical content will involve the use of computer based problem solving tools and techniques in addressing everyday business issues to achieve optimal solutions

This module enables the learner to appreciate the role of the finance department in modern organisations and how they make an essential contribution towards the strategic, tactical and operational goals of those organisations.

This module explores learning and development as a discipline. Specific emphasis is placed on learning and development approaches within an organisational context. The module aims to provide the learner with the skills and knowledge which will enable them to effectively design, deliver and evaluate learning and development strategies and programmes thus enhancing individual and organisational performance.

This module will introduce students to Strategic Management concepts, methods and benefits.  While introducing the full Strategic Management Process the focus will be on the Formulation Stage.

This module is an advanced study of the understanding of EU law. Students will focus almost exclusively on primary texts, principally Treaties, Regulations and Directives and on case law with a view to understanding the operation of the structures of EU law.

The aim of this module is to ensure students will be able to coherently discuss digital marketing within the context of a business environment. This module explores digital marketing through a number of lens’ including GDPR and data privacy, analytics, user experience and campaign planning and budgeting. It provides students with the opportunity to develop and practice digital marketing competencies and gain greater understanding and confidence in the area of digital marketing.

This module provides students with an overview of employment law within the business workplace. Students will have an understanding of the legal institutional landscape together with the employment law principles, rights and obligations of both the employer and the employee contractually, in common law and in statute. the module will focus on case law and academic commentary and provide Students with a platform for problem based learning to assess practical issues in the employment environment.

On successful completion of this unit the learner will have gained an in-depth understanding of the role of computers in modern industry and be proficient in the use of a commercial Enterprise Resource Planning package. The learned will also understand the inputs, steps involved, and the desired outputs involved in a range of business processes.

Acquire the advanced management accounting techniques and practices to assist management in the decision-making process.

This module aims to provide learners with the knowledge, tools and techniques to successfully select the most appropriate business strategies for a given organisation and understand the challenges and mechanisms for successful strategy implementation and evaluation.