Business Studies with Event Management includes both the creative and business aspects of event management. During your studies, you are encouraged and facilitated to further develop your creativity and also acquire strong business know-how. By combining technical event management skills with business competencies, you can work and progress your career in a wide range of event-related settings. There is a full semester of work placement and/or the option to study at one of our partner universities across Europe, as well as regular field trips and guest lectures.
The events sector includes thousands of companies, contractors and freelancers that create, manage and support concerts, festivals, sports events, other cultural experiences, conferences, trade shows, marketing events, brand activations, product launches and exhibitions. It is estimated to contribute more than €3.5 billion to the Irish economy annually and directly employ 35,000 people. Event management requires an eye for detail, effective teamwork and a thorough understanding of the many technical, logistical, and creative factors that make up successful events. Offering a balance of theoretical and practical learning that explores the latest trends and practices in event management. Business Studies with Event Management equips you with the practical skills to coordinate the interconnected aspects of the process from pre-event planning and design to post-event debriefing and evaluation, and to progress to leadership roles in the events sector. During your studies, you will plan and stage real events thereby experiencing the kind of work you may pursue after graduation.
Whether you dream of managing major sports events and music festivals or working in party planning and corporate launches, the events sector offers many exciting job and career development opportunities. You may pursue a career in areas such as event planning, management, marketing and communication, often working for large event organisers, travel companies, hospitality businesses or tourism organisations in the public, corporate and not-for-profit sectors in Ireland and abroad. You may also pursue post-graduate studies at TUS or elsewhere. On successful completion of the Level 7 degree, students can progress to the 4th year of the Level 8 honours degree in Business Studies with Event Management at TUS Athlone campus.