Digital marketing students at the Technological University of the Shannon (TUS) have taken home the gold for ‘Digital Student of the Year’ for the third year in a row at the Digital Media Awards (DMAs).
Adam Bermingham, a recent graduate of the BBs (Hons) in Digital Marketing at TUS Athlone Campus, secured the top prize in the category at this year’s awards, building on the achievements of last year’s gold winner, Chris Kearns, from TUS Athlone Campus and the 2021 gold winner, Orla Donworth, from TUS Moylish Campus.
Adam, a mature student who returned to education in 2017 via the TUS access programme and is now enrolled on the MSc in Digital Marketing, won the award for his final-year live project which saw him devise and implement a digital marketing strategy for Galway-based tourism business Wanderly Wagon.
His project looked at increasing brand awareness using digital media and led him to create an e-commerce web presence for the Inis Oírr business and develop an SEO strategy to drive traffic to their website.
He also created user-friendly online staff training resources to educate staff on the long-term management of digital media tools.
Expressing his delight at winning the gold, Adam said, “I was absolutely thrilled to have made the final shortlist for the DMAs, and I still can’t believe that I won. It’s such a huge honour. It wouldn’t have been possible without all of the help and support from my classmates.
“The pandemic really brought us together and it was a real team effort. The award is for all of us. The lecturers have also been amazing, especially Louise, Dan, Eugene and Tom, I couldn’t have done it without them. Big thank you to Aisling Keenan for running the best digital marketing course in the country.”
Louise Murray, a senior lecturer in the Department of Business and Management who is in charge of the final-year live project module, congratulated Adam on his success:
“Adam has been an exemplary student during his four years at TUS Athlone Campus and guided by the digital marketing lecturing team, he has put all of that learning and expertise into his live digital project on Wanderly Wagon.
“I am thrilled for Adam that he has won the prestigious national award of ‘Digital Student of the Year’ in front of the leading lights of the digital industry in Ireland. He and his fellow nominees are wonderful role models for future digital marketing undergrads at TUS.”
TUS Athlone Campus student Caoimhe Horan secured the bronze award in the ‘Digital Student of the Year’ category at this year’s awards.
