Dr Aisling Keenan Gaylard is a lecturer and researcher with TUS Athlone. Aisling is the programme co-ordinator of the MSc in Digital Marketing.
Before joining academia, Aisling previously worked as a digital marketing manager and SEO consultant. Aisling research interests lies in eWOM adoption and usage, employee brand advocacy, and data analysis using structural equation model (SEM). Aisling obtained both her PhD and Masters in Business in eCommerce from the National University of Ireland, Galway. Aisling supervises both master’s and PhD students.
Aisling also coordinators the TUS Digital Creators project which is a dynamic student-led content creation group. The main objective of this group is to not only harness and amplify the creativity of students (two from each year of our undergraduate digital marketing programme) but also to foster a collaborative spirit, encouraging the creators to work seamlessly as a team while showcasing their innovative digital creations
Click here for Aisling’s LinkedIn