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Business Studies with Event Management – BBus

  • Campus: Athlone

  • years: 3

Course Overview

The events sector includes thousands of companies, contractors and freelancers that create, manage and support concerts, festivals, sports events, other cultural experiences, conferences, trade shows, marketing events, brand activations, product launches and exhibitions. It is estimated to contribute more than €3.5 billion to the Irish economy annually and directly employ 35,000 people.

Event management requires an eye for detail, effective teamwork and a thorough understanding of the many technical, logistical, and creative factors that make up successful events. Offering a balance of theoretical and practical learning that explores the latest trends and practices in event management, this course equips you with the practical skills to coordinate the interconnected aspects of the process from pre-event planning and design to post-event debriefing and evaluation, and to progress to leadership roles in the events sector. During your studies you will plan and stage real events thereby experiencing the kind of work you may pursue after graduation.

Business Studies with Event Management includes both the creative and business aspects of event management. During your studies, you are encouraged and facilitated to further develop your creativity and also acquire strong business know-how. By combining technical event management skills with business competencies, you can work and progress your career in a wide range of event-related settings.

There is a full semester of work placement and/or the option to study at one of our partner universities across Europe, as well as regular field trips and guest lectures.

The BBs in Business Studies with Event Management is very suited to students who have a keen interest in meeting people, organising events and working as a part of a team.

This course also offers students the opportunity to travel and work in many different parts of this growing industry namely in events within the sports, tourism entertainment and hospitality industries and in corporate business. Overall, it is ideal for anyone who has the responsibility for planning and organising events or those who wish to become involved in this activity.

On successful completion of the Level 7 degree, students can progress to the 4th year of the Level 8 honours degree in Business Studies with Event Management at TUS Athlone campus.

Contact Details

Dr. Emma Reardon

Head of Department


What are the entry requirements?

Leaving Certificate

A minimum of 5 O6/H7 grades in Leaving Certificate subjects, including Mathematics and English or Irish. Foundation Level Mathematics at grade F2 or higher is acceptable as meeting the Mathematics requirement for this course.


Any QQI-FET level 5 qualification is acceptable, but must contain a minimum of 3 distinctions.

Mature Applicants

Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.

International Applicants

International applicants should apply directly to the International Office at TUS, allowing plenty of time for completing the visa process. Applications for September start should be made by 1st June at the latest to ensure visas are processed in time. You should familiarise yourself with visa processing times for your country of origin to ensure you make a timely application. Find out more here.

Course Modules

  • Event Planning

  • Social & Leisure Events

  • Principles of Management & Marketing

  • Business Technology & Interactive Applications

  • Principles of Financial Accounting

  • Academic Writing

  • Event Operations

  • Delegate Management

  • Introduction to Food & Beverage Operations

  • Web Design & Implementation

  • Business Decision Making & Applications

  • Microeconomics for Business

  • Applied Event Planning

  • Event Design

  • Social Media & Mobile Applications

  • Human Resource Management Concepts

  • Legal Environment for Business

  • Macroeconomics for Business

  • Applied Event Operations

  • Event Production

  • Corporate Events

  • Marketing Communications Practice

  • Global Human Resource Management Practice

  • Personal Development

  • Event Project Management

  • Applied Law for the Tourism & Event Industry

  • Entrepreneurship and Business Planning

  • Integrated Marketing Communications

  • Work Placement/Study Abroad

What can you do after this programme?

Whether you dream of managing major sports events and music festivals or working in party planning and corporate launches, the events sector offers many exciting job and career development opportunities. You may pursue a career in areas such as event planning, management, marketing and communication, often working for large event organisers, travel companies, hospitality businesses or tourism organisations in the public, corporate and not-for-profit sectors in Ireland and abroad.

On successful completion of the Level 7 degree, students can progress to the 4th year of the Level 8 honours degree in Business Studies with Event Management at TUS.

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