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Business Studies with Event Management – BBs

  • CAO Points: 300

  • Campus: Moylish, Limerick City

  • years: 3

Course Overview

The events sector includes thousands of companies, contractors and freelancers that create, manage and support concerts, festivals, sports events, other cultural experiences, conferences, trade shows, marketing events, brand activations, product launches and exhibitions. It is estimated to contribute more than €3.5 billion to the Irish economy annually and directly employ 35,000 people.

Event management requires an eye for detail, effective teamwork and a thorough understanding of the many technical, logistical, and creative factors that make up successful events. Offering a balance of theoretical and practical learning that explores the latest trends and practices in event management, this course equips you with the practical skills to coordinate the interconnected aspects of the process from pre-event planning and design to post-event debriefing and evaluation, and to progress to leadership roles in the events sector. During your studies you will plan and stage real events thereby experiencing the kind of work you may pursue after graduation.

Business Studies with Event Management includes both the creative and business aspects of event management. During your studies, you are encouraged and facilitated to further develop your creativity and also acquire strong business know-how. By combining technical event management skills with business competencies, you can work and progress your career in a wide range of event-related settings.

There is a full semester of work placement and/or the option to study at one of our partner universities across Europe, as well as regular field trips and guest lectures.

The BBs in Business Studies with Event Management is very suited to students who have a keen interest in meeting people, organising events and working as a part of a team.

This course also offers students the opportunity to travel and work in many different parts of this growing industry namely in events within the sports, tourism entertainment and hospitality industries and in corporate business. Overall, it is ideal for anyone who has the responsibility for planning and organising events or those who wish to become involved in this activity.

Additional Information

TUS is delighted to be in an academic partnership with the Irish Hospitality Institute (IHI). This partnership offers students of the Department of Hospitality Tourism & Wellness, Moylish, Limerick and the Department of Hospitality, Tourism & Leisure, Athlone campus, complimentary membership of the professional body while they study at TUS. Members are connected with the wider IHI professional network, a great resource for those looking to learn more about the Irish hospitality industry while making valuable connections to support early-stage career decisions. Members have access to a wide range of learning and development resources including the IHI Mentors Matter programme which supports career progression and advancement of members. Graduates benefit from a further year’s complimentary membership of IHI.

Contact Details

Sara-Jane Kickham


What are the entry requirements?

Leaving Certificate

A minimum of 5 O6/H7 grades in Leaving Certificate subjects, including Mathematics and English or Irish. Foundation Level Mathematics at grade F2 or higher is acceptable as meeting the Mathematics requirement for this course.

Mature Applicants

Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.

International Applicants

International applicants should apply directly to the International Office at TUS, allowing plenty of time for completing the visa process. Applications for September start should be made by 1st June at the latest to ensure visas are processed in time. You should familiarise yourself with visa processing times for your country of origin to ensure you make a timely application. Find out more here.

Course Modules

  • Academic Writing

    Credits: 5

    This module aims to equip students with a range of academic writing competencies by providing an opportunity for students to practise the writing, revising, editing and referencing skills necessary in third level education

  • Business Technology and Interactive Applications

    Credits: 5

    Innovations in technology, with a particular focus on Information Systems and the Internet, have transformed how businesses operate; therefore, learners must understand the basic economic and business forces driving technology within an organisation. They must comprehend the value of information systems and the technology of the Internet, as well as the security and ethical implications of both. The module will also give learners an appreciation of digital multimedia technology and how it can be utilised effectively by organisations.

  • Event Planning

    Credits: 5

    The module focuses on event planning and gaining event work experience. It sets out a template for planning and executing events professionally. The main content includes: event planning processes, bidding to host events, budgeting, venue selection and management, and site-inspections. Learners will be required to complete 40 hours working on events.

  • Principles of Financial Accounting

    Credits: 5

    This module provides students with an introduction to the concepts, principles, and practices of financial accounting. No prior knowledge of accounting is required.

  • Principles of Management and Marketing

    Credits: 5

    The aim of this module is to provide learners with an introduction to the key concepts and theories of management and marketing and to develop an understanding of the role of marketing and management in modern organisations. The module aims to develop the student’s ability to apply knowledge, techniques and skills in order to solve marketing and management problems.

  • Social and Leisure Events

    Credits: 5

    The aim of this module is to provide learners with an overview of a variety of social, leisure and personal events including festivals, sports and weddings. It will also illustrate the practical issues involved in organising and managing events and identify the main impacts associated with the event industry.

  • Business Decision Making and Applications

    Credits: 5

    The aim of this module is to introduce learners to accounting tools and techniques that can aid management decision-making process in any modern organisation. Topics to be included are budgetary process, preparation of operating budgets in particular focusing on cash flow budgeting, variance analysis, and internal control procedures. Learners will also actively learn the use of a widely recognised accounting package.

  • Delegate Management

    Credits: 5

    The aim of this module is to introduce learners to the fundamental concepts of organising, planning and managing meetings and conventions for event organisers. Learners will use an events management system as a project management tool to manage functions such as seminars, sessions, social activities, and tours. Today’s event organisers and meeting professionals must be able to integrate technology into the planning and implementation of their meetings and online events, so this module will involve extensive use of dedicated Information Technology within the event management sector.

  • Event Operations

    Credits: 5

    This module focuses on event operations. This includes event onsite documentation and management, evaluation, building of the event team (stakeholders, staff and suppliers), corporate social responsibility and an introduction to the new technologies used in the event industry. Students will be required to complete 40 hours working on events.

  • Introduction to Food & Beverage Operations

    Credits: 5

    To provide learners with the knowledge, skills and competencies to enable them to operate in a professional manner within a food and beverage environment.

  • Microeconomics for Business

    Credits: 5

    The aim of this module is to provide students with the tools to aid analysis and decision-making. The basic theories and models of microeconomics will be introduced and related to the business decision-making process.

  • Web Design and Implementation

    Credits: 5

    This module has been developed to enable learners to keep pace with emerging demands for online business presence. During this module students will acquire the requisite skills to plan, develop and analyse an integrated digital presence for organisations in their industry. Furthermore, through this 100% CA based module, learners will have practical exposure to digital analytics.

  • Applied Event Planning

    Credits: 5

    Applied Event Planning is a creative, entrepreneurial module, enabling students to plan and design a live event. It encourages students to forward plan and design an exciting impactful event. Students will uncover creativity and innovation techniques through concepts such as design thinking to ensure events are creative and engaging. Students will learn how to pitch and present idea’s to an audience to understand the importance of product and service delivery to specific target markets. They will design a marketing plan which will include the development of the event brand, target market and how the event will be communicated to the market. The plan will include scheduling marketing activities with specific focus on developing social media schedules. An operations plan will also be delivered which will include event health and safety Planning.

  • Event Design

    Credits: 5

    This module will develop the principles of design theory and creative techniques. The focus is on designing the event space, creativity and event theming. The categories of entertainment and their management will also be reviewed.

  • HRM Concepts

    Credits: 5

    This module equips students with an understanding of the core concepts in HR management, taking students on a journey from the earliest origins of the discipline to the present-day role of HR as an operational and strategic organisational function. Students will develop a strong applied knowledge of HRM systems, processes, and best practice in the planning, staffing and reward of employees. They will appreciate the practical operation of HRM in small, medium, and large organisations, as well as the increased devolution of HR activities to line management. Students will also develop practical people management skills through in-class and assessment activities, as well as highly transferable soft skills.

  • Legal Environment for Business

    Credits: 5

    A key feature for the management and operation of any business is the regulatory environment in which it trades. In turn it is both controlled and protected by the legal instruments and requirements of that environment. An understanding of the legal environment, through a business lens, is thus a central feature in the academic grounding of a rounded business graduate and allows them to reflect upon the many and varied interacting influencing aspects of business life.

  • Macroeconomics for Business

    Credits: 5

    The aim of this module is to provide students with the tools to aid analysis and decision-making. The basic theories and models of macroeconomics will be introduced and related to the business decision-making process

  • Social Media and Mobile Applications

    Credits: 5

    This module engages the learner in the application of strategy and marketing to a social media and mobile app environment. It emphasises both the processes and the tools, in an overall marketing strategy, from planning and implementation to the analysis of digital campaigns and mobile app functionality. Learners will examine how best these communication tools and strategies can be applied to compete effectively both offline and online.

  • Applied Event Operations

    Credits: 5

    Students stage a full live event aimed at a specific target market. The event operations module will follow on from semester 1 where students have designed an event plan for a live event of their choice. Events include music sport, fashion events, conferences, and seminars. Students will learn to work in teams, adapt leadership and management skills needed to operate and manage the event. The impacts and evaluation of the event will be assessed. This module will enable students to build a portfolio of work.

  • Corporate Events

    Credits: 5

    The aim of this module if to provide learners with an overview of a variety of corporate events such as meetings, conferences, incentive travel and exhibitions. It will illustrate the practical issues involved in organising and managing such events and highlight the importance of service quality with respect to customer satisfaction and retention.

  • Event Production

    Credits: 5

    This module will focus on the production management team and the production technologies used in hosting events. Students will review audio-systems and visual technology, the use of lighting and lighting systems, tenting and staging systems and have computer lab sessions learning to use event site design technology.

  • Global HRM Practice

    Credits: 5

    The aim of this module is to provide students with a strong practical knowledge of human resource management (HRM) as it operates globally.  They will be exposed to the latest HR practices that organisations deploy to maximise competitive advantage through their human resources. Students will track evolving trends in HR management practice globally, critically evaluating their effectiveness and applying this knowledge to in-class activities and practical assignments.  They will further develop practical soft skills that are directly transferable and beneficial to their work placement in third year.

  • Marketing Communications Practice

    Credits: 5

    The aim of this module is to engage learners in the importance of comprehending the key communication concepts within a marketing context and then to engage these learners with specific marketing communication techniques that organisations use in reaching their target audiences.

  • Personal Development

    Credits: 5

    The module will support the learner as they make the successful transition to a new learning environment. It will introduce personal, academic and career development within the context of their programme of study, previous experiences and future aspirations. Ways of enhancing learner motivation and employability will be identified which encourages clarification and attainment of the learner’s personal objectives through a process of planning, experience and reflection. Therefore, this module instils in the learner the value of personal development and self-management and provides the knowledge, skills and competencies to provide a professional career plan for the service’s industry.

  • Applied Law for the Tourism & Event Industry

    Credits: 5

    The aim of this module is to provide the learner with a broad knowledge of the law relating to the tourism and event industry and the necessary expertise to manage the regulatory and legal requirements of the tourism and event enterprise more effectively. The learner will be able to limit the legal exposure of the enterprise and liaise effectively with legal advisors and will have an insight into how the enterprise needs to arrive at decisions that are in compliance with existing and new legislation. As law is an ongoing and dynamic subject, the syllabus content will be expanded or modified, as the case may be, to reflect developments in the law set out in this module.

  • Entrepreneurship Business Plan

    Credits: 10

    The aim of this module is to introduce students to the entrepreneurial process and to equip them with the required skills to transform creative ideas into commercially viable businesses. Learners consolidate prior knowledge and skills in Market Research, Marketing, Operational Planning and Financial Accounting discipline areas through a 100% continuous assessment with three required submissions – business concept presentation, business plan and a funding / pitch presentation. The module deliverables are therefore focused on improving generic skills (oral and written presentation) while engaging learners with as realistic a simulation of the business start-up process as possible considering the centrality of entrepreneurial venture creation to future economic development and prosperity.

  • Event Project Management

    Credits: 10

    The aim of this module is to consolidate learners’ knowledge from previous years and to introduce event project management tools and processes. It will provide students with a set of tools and techniques which can be used by project managers at different phases of the project life cycle, including, planning, performing, controlling, and evaluating projects. The module will provide students with the knowledge and skills needed to develop a project schedule, allocate resources, build stakeholder relationships and management event project communications. Students will be using MS Project and other online tools to gain hands-on experience of using industry standard project management software.

  • Integrated Marketing Comms

    Credits: 5

    The aim of this module is to provide the learner with a clear insight into how the various tools and techniques within the field of marketing communications can be utilised in practice in order to allow the organisation achieve competitive advantage and commercial success. This module will also provide insight into the role played by internal organisational communications and its associated importance In addition, an in-depth examination of the key media options available to both traditional and contemporary marketing organisations will be undertaken.

  • Work Placement/Study Abroad

    Credits: 30

    This Work Placement/Study Abroad component is an integral part of all academic programmes of the Institute and is provided in compliance with HEA/DES requirements for practice-based learning on all third level courses as laid out in the “Higher Education System Performance Framework 2018-2020”. The overall aim of the module is to offer the student the opportunity to apply the knowledge and skills gained throughout their course of study up to this point in a new and relevant experiential setting. This is to achieved whilst facilitating the student in developing the practical life-skill competencies and communication skills necessary to function as an effective member of the work environment and wider society. Students choosing to study abroad will be provided a comparable programme of study in an approved foreign partner Institution

What can you do after this programme?

Graduates will have experienced all facets of Event Management to provide them with the best education to suit today’s economy and diverse event management industry.

A graduate will find a diverse range of career opportunities both in Ireland and abroad. Graduates can expect to find employment in a variety of event, marketing, public relations and entertainment enterprises including arts and music festivals, charitable non-profit organisations, community development organisations, conference and convention centres, event management agencies, hotels, multinational companies, national and regional tourism organisations, public relations firms, public sector organisations, sports and leisure centres.

On successful completion of the course, students can progress to the 4th year of the Level 8 honours degree in Business Studies with Event Management at Moylish campus.

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