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Digital Marketing & Analytics (Postgraduate Diploma, L9, 60 ECTS)

  • Status: Apply Now

  • Campus: Online

  • years: 1

  • Fees: €6,700* See FEES section below for funding options

Course Overview


The Graduate Diploma in Digital Marketing and Analytics is aimed primarily at learners interested in acquiring a highly practical and applicable Level 9 qualification in Digital Marketing practice and strategy.

Digital Marketing permeates through every industry sector. Career progression in any organisation will therefore require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.

This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century. The programme covers these key principles through addressing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.

Contact Details

General Queries

Flexible Learning Office


Telephone: (061) 293802

Academic Queries

Owen Dunne


What are the entry requirements?

(a) A minimum PASS honours bachelor degree (Level 8) in a cognate discipline
(b) A minimum PASS honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability evidenced by an RPL portfolio of prior experience and learning
(c) Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered. International students must evidence a proficiency in English language (IELTS 6.0).


Recognised Prior Learning (RPL) – Assessment
Please review the academic entry requirements for this programme.
If you do not hold these qualifications but would like your application to be assessed under RPL please select YES on the online application form.
Once you have submitted your online application you will then receive an email acknowledgement with further instructions on RPL.

ENGLISH LANGUAGE: Applicants who do not have English as their first language must ensure they satisfy English Language requirements. For entry to undergraduate courses, a score of 5.5 in an IELTS or equivalent exam is required. For postgraduate courses, a score of 6.0 in an IELTS or equivalent exam is required. It is the responsibility of the applicant to ensure their English proficiency meets these requirements.

Course Content

  • Digital Marketing Strategy

    The aim of this module is to equip learners with the appropriate knowledge and skills required, in order to develop a comprehensive digital marketing strategy in today’s business environment. Students will gain a comprehensive understanding of the various theoretical elements which underpin marketing strategy in today’s digital world. Students will also get the opportunity to put their theoretical learning into practice through a live company project. This project will task students with developing a digital marketing strategy for the live company to help them acheive their digital marketing goals and business objectives.

  • Digital Technology & Design

    The aim of this module is for learners to critically evaluate the relevant combination of digital channels to engage with a consumer throughout their relationship with a brand.  They will assess various owned media technologies in a live company environment, systematically identifying, designing, and developing technology solutions. This will include website design and email marketing, as well as video, content creation and mobile apps.

  • Social Media and ICT Law

    This module aims to equip the learner with knowledge and understanding of the key principles and legal regulations in the area of social media, data protection and trademarks online. The learner will research and analyse areas such as obtaining Irish, EU and global trademarks, GDPR, direct marketing rules when using email etc, strategies for retention and deletion of data, new and upcoming online offences re hate speech, harassment, defamation, the limitations on freedom of speech online and the protection of the right to privacy online etc. Working on a live company allows the learner to interpret and apply the legal regulations to a digital business and propose an effective strategy involving social media policies and data protection policies.

  • Social Media Marketing and Digital Advertising

    This practical module explores contemporary issues in digital marketing communications and the management of social media and digital advertising activities. The purpose of the module is to provide students with skills, frameworks and experiences that are required for developing and managing creative and integrated social media marketing and digital advertising campaigns, that are well targeted, implemented efficiently and within budget. Students will learn how to target new and existing customers via social media marketing and advertising and understand which of the available channels are most effective for their target audience. Students will learn how social media marketing and digital advertising fit into an overall digital marketing strategy and how they can be integrated with offline communications for a seamless customer experience.

  • Managing Search Marketing

    This module will provide the learner with the knowledge, competencies and skills to understand, develop and implement search marketing activity in an organisation. The learner will be given the skills to drive targeted, high converting traffic to an organisations website through search engine optimization (SEO) tactics and pay per click (PPC) campaigns.

  • Data Interpretation & Web Analytics

    Students will learn how to use data to drive their marketing activity and measure the effectiveness of their website, including how to set appropriate KPI’s for digital channels in order to measure effectiveness. Students will have a clear understanding of how to measure and monitor their online audience. Learners will explore and evaluate how businesses may make use (or better use) of big (and not so big) data to improve business decision making and overall performance, including how data may be better used to understand customers, enhance customer loyalty and gain new customers through improved profiling and segmentation.

More Information

  • The proposed delivery schedule is subject to change.

    Modules are to be delivered over one year in an online learning format.

    Timetable Details: Wednesday 7pm to 9pm

    Number of Weeks: This course runs from September to June and is broken down into 3 semesters. Each semester runs for 12 weeks. The total number of study weeks is 36. The structure of the year is as follows:

    Semester 1: September – December,

    Semester 2: January – April,

    Semester 3: April – June.

    Number of Days/Evenings per week: Online recorded lectures for the modules in each semester will be provided to students at the start of each teaching week. Students will then partake in a live online tutorial class from 7pm – 9pm each Wednesday throughout the semester. Extra learning material will also be provided to students throughout the weeks.

    The proposed delivery schedule is subject to change.

  • Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college. The balance between these two varies by discipline, and by level of study. You should bear in mind that the workload will increase at particular times e.g. when assignments are due.

  • Continuous assessment (100% online). No end of semester exams.

  • Postgraduate Diploma in Science in Digital Marketing & Analytics (Level 9, 60 ECTS)

  • This programme will be HCI funded in 2024. Successful applicants in employment qualify for 90% Springboard+ funding & are liable for the balance of the 10% fee of €670. Successful applicants on a qualifying DSP payment qualify for 100% funding.

  • 11th of August 2024. Places are allocated on a first come first served basis, prioritizing unemployed and returning applicants. Course will be closed once the maximum number of applicants is reached. Courses run subject to viable numbers.