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International and Sustainable Business Strategy – MBus

  • Campus: Moylish, Limerick City

  • years: 1


Course Overview

This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the areas of International and Sustainable Business Strategy.

The programme builds students’ strategic management skills through an examination of strategies and actions that create a successful international sustainable business that carefully manages environmental, social, cultural, and financial concerns.

Throughout the programme emphasis is placed on the process of developing international business strategies that champion the preservation of environmental resources while emphasising the management of internal human capital to support external communities and protect and nurture the beliefs and practices of those communities. Strategic emphasis is placed on increasing business profitability through the efficient and sustainable use of all financial and capital assets.

The programme is structured to maximise students’ practice-based learning and involves extensive student participation. To facilitate student activity, the programme employs a Problem Based Learning (PBL) philosophy whereby students are constantly challenged to apply learning and theory to real world businesses and situations and to devise appropriate solutions for both live and simulated business problems. The PBL approach provides a structure of investigation for students to follow to ensure effective outcomes. The aim of the programme is to prepare students for the demands of management positions in a global, rapidly changing, knowledge-based economy while offering benefits in terms of research to participating businesses.

The programme commences in early October each year subject to sufficient demand. Places will be offered throughout the academic year on receipt of an application form, so please apply as early as possible. The final closing date for applications, should places still be available, is mid-September in the year the candidate wishes to commence the programme.

Contact Details

Louise Nugent

Email: Louise.Nugent@tus.ie

What are the entry requirements?

For all Taught Masters Degree (Level 9) programmes, applicants must hold:

  1. A minimum 2.2 honours bachelor degree (Level 8) in a cognate discipline

or

  1. A minimum 2.2 honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning

or

  1. Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered.

An interview may form part of the selection process.

Course Modules

  • International Marketing Communications Strategy

  • Research & Intelligence for International Business

  • Financial Analysis for Management Decisions

  • Sustainable Branding

  • Strategic Decision Making

  • Consumer Behaviour, Ethics & Relationship Marketing

  • Dissertation

What can you do after this programme?

Potential job opportunities include:

  • Marketing Manager
  • Marketing Account Executive
  • Account Manager
  • Researcher
  • HR Advisor
  • Digital Media Marketing Manager

Upon successful completion of this programme, graduates have the opportunity to complete Level 9/10 programmes here at TUS or elsewhere.