Courses
Admissions & Support
Course Search
Courses
Admissions & Support
Course Search
Our Services
Our Community
Course Search
Professional Services
Status: Register Your Interest
Campus: Online
years: 1
Fees: Springboard Funded for 2024. See Fees Section below
This part-time programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in Digital Marketing. This programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.
Marketing, and increasingly, digital marketing, permeates through every industry sector and to progress in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate in the workplace. This programme covers the key principles of digital marketing, including assessing the impact of digital technology on the practice of marketing, integrating social media tools into a marketing communications strategy, effectively using different forms of digital marketing in the development of an online presence, along with developing a plan for marketing a product or business online.
(a) A minimum PASS honours bachelor degree (Level 8) in a cognate discipline
or
(b) A minimum PASS honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability evidenced by an RPL portfolio of prior experience and learning
or
(c) Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered. International students must evidence a proficiency in English language (IELTS 6.0).
or
Contemporary Marketing
Social Media Marketing
Brand Management
Website Design
Strategic Sales Management
Strategic Management Concepts
Global Business Management
Sales Processes
Strategic Management Practice
Mobile & Local Marketing
Analytics for Strategy
International Marketing Strategies
All Springboard and HCI Pillar 1 funded programmes will commence on Thursday 5th September at 7pm with a one-hour online ‘Welcome Introductory Session’. The link to join this Welcome Session will be emailed to all registered students. Additional Delivery Schedules will be circulated to registered students in due course.
Modules are to be delivered over one year in an online learning format.
Each module comprises 1 hour recorded and 1 hour live each week
• 1 hour recorded content with class recordings uploaded on Monday evenings
• 1 hour live tutorial per each of the four modules (2 x 2) on Tuesday and Thursday evenings from 7-9 pm
The proposed delivery schedule is subject to change.
Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college. The balance between these two varies by discipline, and by level of study. You should bear in mind that the workload will increase at particular times e.g. when assignments are due.
Continuous assessment (100% online). No end of semester exams.
Higher Diploma in Business in Digital Marketing (Level 8, 60 Credits)
This programme is Springboard+ funded in 2024. Successful applicants in employment qualify for 90% Springboard+ funding & are liable for the balance of the 10% fee of €570. Successful applicants on a qualifying DSP payment qualify for 100% funding.