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Certificate in Marketing, Sales, Theory and Practice

  • Location: Online

  • weeks: 12

  • Fees: €700

  • Level 6

  • Course Type Flexible and Professional Learning

  • Study Mode Part Time

  • Department Flexible & Professional Learning

  • Start Date 01/09/2025

Application Register Your Interest

Register Your Interest

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Contact Details

General Queries

Email:: flexiblelearning.midlands@tus.ie

Telephone:: 090 64 83050

Entry Requirements

Mature applicants (i.e., over 23 years)
or
Leaving Certificate Grade O6 at ordinary level in five subjects in the Leaving Certificate. Two of these subjects must be Mathematics and a language (English or Irish)
or
QQI Level 5 – Full award with a minimum of eight modules
or
Recognition of Prior Learning.

Course Content

Marketing, Sales, Theory and Practice

This module provides students with an in-depth understanding of marketing and sales management theories and practices. It equips students with the necessary skills to participate effectively in marketing and sales campaigns. The programme focuses on developing competencies in motivating, directing, controlling, and evaluating marketing and sales initiatives in a professional context, preparing students for real-world applications of these theories.

Upon successful completion of this module, students will be able to:

  1. Identify sales theories and concepts used to achieve strategic marketing and organisational objectives.

  2. Select and organise an appropriate sales campaign for a given situation or product.

  3. Evaluate methods of motivating, directing, controlling, and assessing sales objectives.

  4. Engage in self-directed work and collaborate constructively in a team environment.

  5. Discuss the value of digital marketing applications and social media in achieving sales targets.

  6. Assess the importance of the role of the Sales Manager in driving sales success.

 

More Information

This programme will be delivered online.

This course offers a unique opportunity for students to develop both theoretical knowledge and practical skills in the areas of marketing and sales management. Whether you are looking to build a solid foundation in these fields or enhance your current expertise, this programme equips you with the tools necessary to succeed in today’s competitive business environment. Here’s why you should consider this course:

  1. Comprehensive Learning Experience:
    The module covers a wide range of topics, from the fundamentals of marketing theory to the complexities of sales management. By understanding key concepts such as marketing strategies, personal selling, and digital marketing, you’ll be well-prepared to manage and lead sales campaigns effectively.

  2. Real-World Application:
    This course places a strong emphasis on practical application, allowing you to develop the skills needed to manage, motivate, and evaluate marketing and sales campaigns. You’ll engage in real-world scenarios, enhancing your ability to work effectively within a professional environment.

  3. Expert Insight into Sales and Marketing Practices:
    Gain insight into the latest sales theories, digital marketing applications, and social media strategies that are transforming the way businesses reach their customers. This will enable you to understand how to apply these tools and approaches to achieve sales targets and organisational objectives.

  4. Professional Growth and Career Advancement:
    The skills gained in this course are highly transferable and sought after by employers. Whether you’re aiming for a management position or want to strengthen your existing career in sales or marketing, this course will enhance your expertise and increase your employability in the competitive job market.

  5. Flexible Online Learning:
    Designed to accommodate busy professionals, the course offers an online learning format. This provides you with the flexibility to balance your studies with work or other commitments, while still engaging with high-quality content and achieving your career goals.

  6. Assessment Aligned with Professional Context:
    The module’s assessment strategy focuses on authentic tasks that reflect real-world challenges. By working on assignments related to sales and marketing practices, you’ll not only build your theoretical understanding but also enhance your practical abilities through continuous assessment and a final exam.

By choosing this course, you will gain the knowledge, skills, and confidence to succeed in marketing and sales, making you an invaluable asset to any organisation looking to drive growth and success.

Career Opportunities

The Certificate in Marketing, Sales, Theory and Practice opens the door to a wide range of career opportunities across various industries. By equipping you with essential skills in marketing strategy, sales management, and digital marketing, this course prepares you for roles that are critical to the success of businesses worldwide. Here are some of the key career opportunities you can explore after completing the course:

  1. Sales Manager
    As a Sales Manager, you will be responsible for overseeing and leading a sales team, developing sales strategies, setting targets, and ensuring the achievement of sales goals. This course provides you with the tools to manage and motivate teams, develop effective sales plans, and drive performance in a competitive marketplace.

  2. Marketing Manager
    With a deeper understanding of both marketing and sales, this role involves designing, implementing, and monitoring marketing campaigns to drive brand awareness and sales. You will oversee market research, customer segmentation, and product promotions, with a strong focus on integrating digital marketing and traditional sales techniques.

  3. Digital Marketing Specialist
    As digital marketing continues to grow, the demand for professionals skilled in online marketing strategies, social media campaigns, and SEO is rising. This course will equip you with the expertise to plan and manage digital campaigns, track results, and optimise online marketing efforts for maximum impact.

  4. Account Manager
    In an Account Management role, you’ll serve as the main point of contact between the company and its clients, ensuring customer satisfaction and long-term relationships. Your understanding of both marketing and sales will allow you to effectively manage client expectations and contribute to sales strategies that align with customer needs.

  5. Business Development Manager
    This role involves identifying new business opportunities, building relationships with potential clients, and developing sales strategies to expand a company’s market share. The course’s focus on sales strategy and relationship marketing provides a solid foundation for success in business development roles.

  6. Customer Relationship Manager
    As a Customer Relationship Manager, you will focus on building strong, lasting relationships with customers, ensuring their satisfaction, and increasing customer retention rates. This course prepares you to use customer insights to tailor sales approaches and enhance customer loyalty strategies.

  7. Market Research Analyst
    If you’re interested in the analytical side of marketing, this course will give you the skills needed to assess market trends, consumer behaviour, and competitive landscapes. Market Research Analysts gather and interpret data to provide valuable insights that guide business decisions and marketing strategies.

  8. Sales Executive
    A Sales Executive works directly with clients and customers to promote and sell products or services. This course will give you the skills to understand buyer behaviour, conduct market research, and apply effective sales techniques to meet customer needs and drive revenue.

  9. Sales Trainer
    If you have a passion for teaching and coaching, a career as a Sales Trainer may be a great fit. This role involves training new sales staff and existing employees on sales techniques, product knowledge, and customer engagement strategies. Your expertise in sales management will be key to designing effective training programmes.

  10. Entrepreneur/Business Owner
    If you’re looking to start your own business or consultancy, the knowledge you gain in marketing and sales management will be invaluable. The course will provide you with the strategic insights needed to market your business effectively, attract customers, and generate sustainable revenue.

Industry Sectors: Graduates of this course can pursue opportunities across a variety of industries, including retail, real estate, technology, finance, hospitality, and more. Every business requires effective marketing and sales strategies, ensuring that graduates are in demand across multiple sectors.

Whether you aspire to climb the corporate ladder, manage teams, or run your own business, the skills and knowledge gained from this course will give you a competitive edge in the job market and prepare you for a successful career in marketing and sales.

Two evenings per week (online)

Lectures will be delivered live online, and recordings of lectures will be available to view in the student’s own time.

€700