Fundamentals of Artificial Intelligence for Business (Certificate, L6, 20 ECTS)

The Certificate in Fundamentals of Artificial Intelligence for Business is a flexible, part-time, fully online Level 6 programme designed to give professionals, career changers, and those returning to education a clear, practical and accessible introduction to artificial intelligence and its growing role in modern business. As organisations across every sector begin to adopt AI, automation and data-driven decision-making, there is an increasing demand not just for technical specialists, but for managers, administrators, and business professionals who understand what AI is, how it works, where it adds value, and what its limitations and risks are.

This programme is designed specifically for non-specialists who want to become confident and informed users of AI in a business context. Rather than focusing on coding or complex mathematics, the course concentrates on building strong conceptual understanding, practical awareness, and applied insight. Learners explore what artificial intelligence really is, how it has evolved, and how technologies such as machine learning, natural language processing, computer vision and predictive analytics are already shaping everyday business operations in areas such as finance, healthcare, retail, logistics, marketing and public services.

A central theme of the programme is the impact of AI and digital transformation on the workplace of the future. Students examine how work is changing through automation, remote and hybrid models, platform technologies, and AI-supported decision-making. They also explore how organisations must adapt in terms of skills development, workforce planning, leadership, governance and organisational culture. Throughout the programme, strong emphasis is placed on ethical, legal and social considerations, including data protection, bias, transparency, fairness, and the responsible use of AI in organisational settings.

The course is deliberately designed to be highly relevant to working professionals. Assessments are applied and work-based, allowing learners to analyse their own organisations or sectors and to identify where AI could be used to improve processes, decision-making or service delivery. For those not currently in employment, structured case studies and applied projects provide the same practical perspective.

By the end of the programme, learners will not only understand the fundamentals of artificial intelligence, but will also be able to critically evaluate AI tools and proposals, participate confidently in AI-related projects or discussions within their organisations, and make informed decisions about the opportunities and risks associated with digital transformation. This makes the certificate an ideal first step for anyone who wants to future-proof their career, build digital confidence, and engage meaningfully with the technologies shaping the modern workplace.