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Sustainable Innovation Design – MA

  • Location: Athlone

  • months: 12


Course Overview

The MA in Sustainable Innovation Design is created to equip graduates with the skills necessary to tackle complex sustainability challenges through innovative design approaches. Rooted in the UN’s Sustainable Development Goals (SDGs), the programme integrates ethnographic research, circular economy principles, and interdisciplinary design thinking to prepare students for leadership roles in sustainability and regenerative practices.

The programme is strategically structured to reflect sustainability as a holistic, interconnected, and process-driven system rather than a set of isolated actions or goals. Rooted in three core pillars – Theory, Research, and Design Practice – the programme fosters a systems-thinking approach, enabling sustainability to emerge through interdisciplinary, ethical, and integrated solutions rather than siloed interventions.

This is a future-focused programme where students don’t just learn about sustainability – they design for it, lead with it, and innovate through it, across business, policy, and community sectors. The combination of live industry projects, educational networks, and a major independent project ensures graduates emerge not just as designers, but as visionary change-makers who can bridge the gap between design, impact, and leadership in a rapidly evolving world.

Contact Details

Tara Cullen

Email: Tara.Cullen@tus.ie

Global Office

International Enquiries

Email: Global@tus.ie

Entry Requirements

Applications will be accepted from primary Level 8 degree holders in the following areas: creative arts, engineering, graphic design, product design or digital marketing areas with a minimum award of Second Class Honours Grade 2. Other subject areas will be reviewed on a case-by-case basis.

If the primary degree is not in these areas a portfolio presentation would be required for assessment, which will be through the Portfolio Portal.

Graduates who hold equivalent qualifications or relevant professional/experiential knowledge in related disciplines or who have relevant industrial experience will be considered for places on a case-by-case basis in line with TUS RPL Policy.

Module Information

  • Design For Sustainability And Circular Economies

    Credits: 10

    This module upskills practising design professionals in the field of Design for Sustainability (DfS), Circular Economy, and Regenerative Design. It develops participants’ understanding of the complexities and opportunities within these areas while providing practical tools for application across their design practice and programme modules.

    By the end of the module, participants will:

    • Apply DfS principles in practice
    • Use Life Cycle Thinking to inform design decisions
    • Demonstrate knowledge, skills, and competencies to address DfS and Circular Economy challenges
    • Be prepared to pursue further research and development in sustainable and regenerative design practices
  • Design Ethnography Research

    Credits: 10

    This module equips students with advanced knowledge and practical skills in ethnographic research methods applied to design. Students learn to investigate, interpret, and integrate cultural, social, and behavioural insights into the design process, fostering user-centred and innovative outcomes.

    The module emphasises social transformation, stakeholder engagement, and the value of diverse perspectives in shaping sustainable and resilient futures. Learners are encouraged to move beyond traditional research approaches, adopting a holistic lens that accounts for social, environmental, and economic factors.

    Grounded in design thinking principles—collaboration, empathy, and comfort with ambiguity—students develop the capacity to navigate complex social contexts and uncover insights that reflect community needs. Ethnographic methods are applied directly to inform solutions in the Design for Change module and across the programme, embedding research as a core driver of responsible and impactful design practice.

  • Design for Change

    Credits: 10

    This module centres on human-centred and holistic design practices to create impactful solutions for real-world social and economic challenges. Students are encouraged to see themselves as conscious designers, applying creativity, empathy, and sustainable practice to drive meaningful change.

    Learners will critically examine the what, how, and why of design, fostering innovation through reflective and ethical approaches. By the end of the first semester, each student will produce a Process Journal that synthesises learning across all three modules, integrating personal frameworks, research, and sustainable design practices. This journal becomes a foundation for developing a cohesive, interdisciplinary approach to analysing challenges and delivering innovative, responsible solutions.

  • Collaborative Sustainable Design Project

    Credits: 20

    This module enables students to address real-world sustainability challenges through partnerships with local businesses, TUS research centres, public sector bodies, non-profits, or design organisations. Working collaboratively, students apply their design expertise to create innovative, impactful solutions that meet identified industry or community needs.

    The module develops advanced collaborative, communication, analytical, and critical thinking skills, while exposing students to professional practice. In consultation with their supervisor, students select partnerships that align with Ireland’s current and future design priorities—societal, cultural, and economic—ensuring that outcomes are both relevant and forward-looking.

  • Strategic Design & Innovation Heuristics

    Credits: 10

    This module develops advanced problem-solving skills by combining cognitive navigation with process modelling to support analysis, innovation, and decision-making in interdisciplinary contexts. Students will explore mental model development, prototyping methodologies, and process frameworks, applying them to real-world design challenges.

    Core frameworks include Thinking in Systems (Meadows, 2008), Business Model Generation (Osterwalder & Pigneur, 2010), Service Design & Customer Journey Mapping (Stickdorn et al., 2018), Foresight Strategies & Scenario Planning (Schoemaker, 1995), and epistemic heuristics such as the Four Ps of Knowing (Vervaeke, 2022).

    Through heuristic reasoning and critical reflection, students will learn to navigate ambiguity and balance creativity with structured implementation, ensuring relevance across design, innovation, and enterprise contexts.

  • Capstone Project

    Credits: 30

    The Major Final Project is the culmination of the programme, where students independently research, design, and deliver a substantial body of work. Building on prior learning, it integrates sustainable design principles, ethical frameworks, and interdisciplinary methods to address complex real-world challenges.

    Students define a personally relevant area of enquiry, establish a clear design direction, and develop innovative solutions through iterative research, stakeholder engagement, and prototyping. Outcomes may include a product, service, system, or strategy that demonstrates originality, ethical integrity, and social and environmental responsibility.

    The process is fully documented in a Final Process Journal, while the finished work is presented in a professional Final Report, evidencing advanced postgraduate design thinking and supporting progression into academic, professional, or entrepreneurial pathways.

What can you do after this course?

Industry and public sector demand transdisciplinary thinkers who can lead climate-aware, ethically responsible innovation. Global movements in design for systems change, design justice, and regenerative development also inform the ethos of this programme.  Graduates of the MA in Sustainable Innovation Design will be equipped with the skills, mindset, and reflective capacity to lead change across diverse contexts. Whether working within global organisations, regional development networks, start-ups, or academic settings, they will contribute to a more equitable, sustainable, and imaginally rich future.

Graduates may be employed in the following areas:

  • Service Design Specialist
  • Experience Design Manager
  • System Designer
  • Design Innovator
  • Sustainability Manager
  • Sustainability Design Consultant
  • Creative Director
  • Design Director
  • Interaction Designer
  • Motion Designer
  • Graphic Designer
  • Brand Designer
  • Product Designer
  • Data Designer
  • Design Strategist
  • Fashion Designer

Upon successful completion of this programme, graduates have the opportunity to complete Level 9/10 programmes here at TUS or elsewhere.

Additional Information