The programme comprises of a series of core pillars: Design, Image, Studio Practice, and Visual Culture that advance over the four years.
1. Design – provides the student with the technical skills, design knowledge and creative
expertise to utilise the design process to fulfil design briefs. The pillar facilitates the student to become competent in creating communication systems across multiple platforms and media, including traditional design for print, design for screen, motion, user-interface, and user-experience.
2. Image – is the exploration of visual language where the student learns to communicate and build narratives using illustration, photography, animation, and film.
3. Studio Practice – builds on the personal and professional development of the student within the studio environment, allowing the student to build their profile, grow in confidence and promote themselves as a designer. This is done through live client briefs, collaboration, and work placement.
4. Visual Culture – develops the student’s understanding of the cultural, social, and historical contexts in which the practice of art and design has evolved and, importantly, how it is essential to the development of the student’s studio practice.
Year 1
DESIGN: Foundation (10 Credits), IMAGE: Illustration and Photography 1.1 (10 Credits), STUDIO PRACTICE: Confidence (5 Credits), VISUAL CULTURE 1.1: Image-Text an Intro (5 Credits), DESIGN: Exploration (10 Credits), IMAGE: Illustration and Photography 1.2 (10 Credits), STUDIO PRACTICE: Voice (5 Credits), VISUAL CULTURE 1.2 : 19th Century Design & Technology (5 Credits).
Year 2
DESIGN: Visual Thinking (10 Credits), IMAGE: Creation & Animation(10 Credits), STUDIO PRACTICE: Profile (5 Credits), VISUAL CULTURE 2.1 : Modernism (5 Credits), DESIGN: Typography & Meaning (10 Credits), IMAGE: The Moving Image (10 Credits), STUDIO PRACTICE: Presentation (5 Credits), VISUAL CULTURE 2.2 : Post Modernism (5 Credits).
Year 3
DESIGN: Creative Direction (10 Credits), IMAGE: Visual Narrative (5 Credits), STUDIO PRACTICE: Placement (10 Credits), VISUAL CULTURE 3.1 : Themes & Theory (5 Credits), DESIGN: Final Project (10 Credits), IMAGE: Type in Motion (5 Credits), STUDIO PRACTICE: Promotion (10 Credits), VISUAL CULTURE 3.2 : Critical Perspectives (5 Credits).
Year 4
DESIGN for Time Based Media (10 Credits), STUDIO PRACTICE: Live Client Project (10 Credits), VISUAL CULTURE 4.1: Theory to Practice (10 Credits), DESIGN: Interaction & Experience (10 Credits), DESIGN: Final Project (10 Credits), Visual Culture 4.2 : Theory to Showcase (10 Credits).